Nike Shifts Approach To Sponsorship As NBA Evolves NFL Changes Date Of Goodell Press Conference Schefter Steps Down From Pac Pro Football Role FIA Approves Sale Of F1 To Liberty Media Van Pelt, King Discuss Evolution Of "SportsCenter" NFL Gets Credit For Minority Hirings LPGA Committed To Joint Event With PGA Tour Goodell Bypassing AFC Title Game Draws Criticism Blackhawks Ratings Down Despite Team's Success Strength Of U.S. Tennis Shown At Aussie Open
SBD/2/Leagues Governing Bodies
NHL LOOKS TO ENHANCE INTEREST WITH BREAKOUT TOUR
Published June 2, 1995
The NHL announced yesterday plans for a travelling off-ice (street and roller) hockey tournament and summer festival called NHL BREAKOUT '95. The tour is designed to "capitalize on and enhance the growing interest in hockey" across North America. The festival, created by the NHL and produced by Streetball Partners Int'l, will begin at Soldier Field in Chicago on July 15-16. In addition to tournaments, a variety of hockey-themed activities and entertainment will be featured, including skills clinics and interactive events, as well as music, food, merchandise, and the chance to meet NHL players. The tour is sponsored by Bauer, Campbell's Chunky Soup, Coca-Cola, Dodge, Nike, Sports Illustrated for Kids in cooperation with USA Hockey Inline and Canadian Hockey and supported by Hyper Wheels. NHL BREAKOUT '95 hits the following areas this summer and early fall: Chicago, Toronto, Philadelphia, Edmonton, Washington, Detroit, Dallas South Florida, and L.A. (NHL). BURKE AND THE BABE: NHL Senior VP Brian Burke was a guest on ESPN Radio's "Fabulous Sports Babe" Wednesday. Excerpts -- On franchise movement: "We think it's a sign of instability; we don't like it." On expansion: "Are there enough players that can play at the NHL level to sustain expansion? We feel there are, if we have two teams. The next factor is the venue, but that's also owner driven. If the right owner steps forward and wants a team in Atlanta or Portland or Phoenix, then it may happen. That may happen over the summer" (ESPNet SportsZone, 6/2).