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ATP WORLD CHAMPIONSHIPS MOVE SITE TO PARTNER WITH EXPO 2000
Published June 2, 1995
The ATP Tour and EXPO 2000 Hannover announced yesterday that the ATP World Championship, the year-end event of the men's pro tour, will be held in Hannover, Germany, from '96-99. The event's five-year run in Frankfurt ends after '95. In addition, The World Championship will be a showcase event for EXPO 2000 Hannover, the organizer of the World Exposition to be held from June 1-October 31, 2000. EXPO 2000 Hannover also made a commitment to a worldwide ad and promotional campaign to increase the international awareness of the World Championship and World Exposition (ATP). BEHIND THE DEAL: Yesterday, THE SPORTS BUSINESS DAILY spoke with ATP COO Larry Scott about the change of venue. Scott cited two reasons for the move: "One was to build our asset by moving to Hannover and increasing our [seating capacity] from 9,000 seats in the Festhalle, to where we can sit 14,000 people in the new facility. ... Secondly, the overall promotional gain that partnering with the World EXPO gives the ATP Tour. We are the arguably the second most popular sport in Germany and now we have a partner that will back that up with promotions and advertisements." Part of EXPO 2000's support will be by running ads and promotions for both the Championships and the World Expo on their TV-partner broadcasts and at ATP events. EXPO 2000 will also have on-site promotions with Mercedes, a new ATP sponsor, and other ATP sponsors including Lufthansa. Scott: "They are promoting the World Expo through tennis, and it gives much more stature and value to the World Championships." The event will be televised internationally and seen in the U.S. on ESPN, but Scott noted the ATP is in discussions to put the men's final on U.S. network TV. In addition, Scott said that World Sports Marketing (WSM), the German-based sports marketing company, will help EXPO 2000 Hannover in staging the event. Their efforts will be overseen by tennis guru Ion Tiriac, who is a consultant to WSM. Scott said staying in Germany was "a reflection of where tennis is strongest. There was some consideration to move back to the U.S. (where it was known as The Masters and held at Madison Square Garden), but it didn't make sense to us" (THE DAILY).