SBD/2/Leagues Governing Bodies

ATP WORLD CHAMPIONSHIPS MOVE SITE TO PARTNER WITH EXPO 2000

     The ATP Tour and EXPO 2000 Hannover announced yesterday that
the ATP World Championship, the year-end event of the men's pro
tour, will be held in Hannover, Germany, from '96-99.  The
event's five-year run in Frankfurt ends after '95.  In addition,
The World Championship will be a showcase event for EXPO 2000
Hannover, the organizer of the World Exposition to be held from
June 1-October 31, 2000.  EXPO 2000 Hannover also made a
commitment to a worldwide ad and promotional campaign to increase
the international awareness of the World Championship and World
Exposition (ATP).
     BEHIND THE DEAL:  Yesterday, THE SPORTS BUSINESS DAILY spoke
with ATP COO Larry Scott about the change of venue.  Scott cited
two reasons for the move: "One was to build our asset by moving
to Hannover and increasing our [seating capacity] from 9,000
seats in the Festhalle, to where we can sit 14,000 people in the
new facility. ... Secondly, the overall promotional gain that
partnering with the World EXPO gives the ATP Tour.  We are the
arguably the second most popular sport in Germany and now we have
a partner that will back that up with promotions and
advertisements."  Part of EXPO 2000's support will be by running
ads and promotions for both the Championships and the World Expo
on their TV-partner broadcasts and at ATP events.  EXPO 2000 will
also have on-site promotions with Mercedes, a new ATP sponsor,
and other ATP sponsors including Lufthansa.  Scott:  "They are
promoting the World Expo through tennis, and it gives much more
stature and value to the World Championships."  The event will be
televised internationally and seen in the U.S. on ESPN, but Scott
noted the ATP is in discussions to put the men's final on U.S.
network TV.  In addition, Scott said that World Sports Marketing
(WSM), the German-based sports marketing company, will help EXPO
2000 Hannover in staging the event.  Their efforts will be
overseen by tennis guru Ion Tiriac, who is a consultant to WSM.
Scott said staying in Germany was "a reflection of where tennis
is strongest.  There was some consideration to move back to the
U.S. (where it was known as The Masters and held at Madison
Square Garden), but it didn't make sense to us" (THE DAILY).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug