SBD/2/Leagues Governing Bodies

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  • ATP WORLD CHAMPIONSHIPS MOVE SITE TO PARTNER WITH EXPO 2000

         The ATP Tour and EXPO 2000 Hannover announced yesterday that
    the ATP World Championship, the year-end event of the men's pro
    tour, will be held in Hannover, Germany, from '96-99.  The
    event's five-year run in Frankfurt ends after '95.  In addition,
    The World Championship will be a showcase event for EXPO 2000
    Hannover, the organizer of the World Exposition to be held from
    June 1-October 31, 2000.  EXPO 2000 Hannover also made a
    commitment to a worldwide ad and promotional campaign to increase
    the international awareness of the World Championship and World
    Exposition (ATP).
         BEHIND THE DEAL:  Yesterday, THE SPORTS BUSINESS DAILY spoke
    with ATP COO Larry Scott about the change of venue.  Scott cited
    two reasons for the move: "One was to build our asset by moving
    to Hannover and increasing our [seating capacity] from 9,000
    seats in the Festhalle, to where we can sit 14,000 people in the
    new facility. ... Secondly, the overall promotional gain that
    partnering with the World EXPO gives the ATP Tour.  We are the
    arguably the second most popular sport in Germany and now we have
    a partner that will back that up with promotions and
    advertisements."  Part of EXPO 2000's support will be by running
    ads and promotions for both the Championships and the World Expo
    on their TV-partner broadcasts and at ATP events.  EXPO 2000 will
    also have on-site promotions with Mercedes, a new ATP sponsor,
    and other ATP sponsors including Lufthansa.  Scott:  "They are
    promoting the World Expo through tennis, and it gives much more
    stature and value to the World Championships."  The event will be
    televised internationally and seen in the U.S. on ESPN, but Scott
    noted the ATP is in discussions to put the men's final on U.S.
    network TV.  In addition, Scott said that World Sports Marketing
    (WSM), the German-based sports marketing company, will help EXPO
    2000 Hannover in staging the event.  Their efforts will be
    overseen by tennis guru Ion Tiriac, who is a consultant to WSM.
    Scott said staying in Germany was "a reflection of where tennis
    is strongest.  There was some consideration to move back to the
    U.S. (where it was known as The Masters and held at Madison
    Square Garden), but it didn't make sense to us" (THE DAILY).
    

    Print | Tags: ATP, DaimlerChrysler, ESPN, Leagues and Governing Bodies, Walt Disney
  • NHL LOOKS TO ENHANCE INTEREST WITH BREAKOUT TOUR

         The NHL announced yesterday plans for a travelling off-ice
    (street and roller) hockey tournament and summer festival called
    NHL BREAKOUT '95.  The tour is designed to "capitalize on and
    enhance the growing interest in hockey" across North America.
    The festival, created by the NHL and produced by Streetball
    Partners Int'l, will begin at Soldier Field in Chicago on July
    15-16.  In addition to tournaments, a variety of hockey-themed
    activities and entertainment will be featured, including skills
    clinics and interactive events, as well as music, food,
    merchandise, and the chance to meet NHL players.  The tour is
    sponsored by Bauer, Campbell's Chunky Soup, Coca-Cola, Dodge,
    Nike, Sports Illustrated for Kids in cooperation with USA Hockey
    Inline and Canadian Hockey and supported by Hyper Wheels.  NHL
    BREAKOUT '95 hits the following areas this summer and early fall:
    Chicago, Toronto, Philadelphia, Edmonton, Washington, Detroit,
    Dallas South Florida, and L.A. (NHL).
         BURKE AND THE BABE:  NHL Senior VP Brian Burke was a guest
    on ESPN Radio's "Fabulous Sports Babe" Wednesday.  Excerpts -- On
    franchise movement:  "We think it's a sign of instability; we
    don't like it."  On expansion:  "Are there enough players that
    can play at the NHL level to sustain expansion?  We feel there
    are, if we have two teams.  The next factor is the venue, but
    that's also owner driven.  If the right owner steps forward and
    wants a team in Atlanta or Portland or Phoenix, then it may
    happen.  That may happen over the summer" (ESPNet SportsZone,
    6/2).
    

    Print | Tags: Coca-Cola, DaimlerChrysler, ESPN, Leagues and Governing Bodies, NHL, Nike, Sports Illustrated, Time Warner, Walt Disney
  • THE SECRET WORLD OF BASEBALL'S LABOR NEGOTIATIONS

         Lawyers for both MLB owners and the MLBPA continue to meet
    "under much secrecy," reports Hal Bodley of USA TODAY.  MLBPA
    Asst General Counsel Lauren Rich has been representing the union,
    "often accompanied" by agent Steve Fehr, brother of MLBPA Exec
    Dir Don Fehr, with attorneys Stan Jaspen and Rob Manfred
    representing the owners.  Bodley reports that "communication has
    been excellent" and the relationship between the two sides "has
    improved dramatically."  One scenario discussed "includes a
    temporary agreement that would extend through the 1996 season.
    The union might go for that; owners likely would not" (USA TODAY,
    6/2).
    

    Print | Tags: Leagues and Governing Bodies, MLB
  • WORLD CUP AFTERSHOCKS HAVE DISSIPATED FOR SOCCER IN THE U.S.

         Soccer in the U.S. "is suffering a post-World Cup letdown"
    as the lack of a major league or national coach is cultivating
    "skepticism," according to Jere Longman in this morning's N.Y.
    TIMES.  However, Longman writes that U.S. soccer officials
    "remain enthusiastic about the future" and point to increased
    participation, development fund and TV contract from last
    summer's World Cup.  MLS officials say that $50M in financing "is
    in place" for the league's inaugural season starting next April.
    USSF Secretary general Hank Steinbrecher, on MLS:  "If you're
    looking at 10,000 people on average to get the product on the
    shelf, and increasing the market share every year, then the
    league can be successful" (N.Y. TIMES, 6/2).  MLS announces their
    ninth and tenth investors and cities on Tuesday (MLS).
    

    Print | Tags: Leagues and Governing Bodies, MLS
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