Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SEC ADs voted 8-4 to keep the conference's football title game at the Georgia Dome in Atlanta through '97 (ATLANTA CONSTITUTION, 6/2)....The CFA will meet this weekend in Dallas for discussions that may include Title IX, NCAA restructuring and academic qualifications for freshmen athletes (DALLAS MORNING NEWS, 6/2)....The Las Vegas Bowl will add two basketball games to attract more spectators to the football game (USA TODAY, 6/2)....The Collegiate Licensing Co. has added the WAC to its consortium of colleges, universities, bowl games and conferences (CLC).
The Univ of Wisconsin is close to signing an apparel contract with a leading athletic manufacturer, according to Bob Wolfley of the MILWAUKEE JOURNAL-SENTINEL. The deal would reportedly be similar to the one Nike has signed with Illinois, in which Nike paid the school $3.5M for "allowing the sportswear company to outfit all of its athletic teams." Vince Sweeney, Wisconsin Dir of Athletic Marketing/ Licensing, said they have had discussions with both Nike and Reebok, but anticipated talks with others. Nike closed a seven-year deal with Illinois earlier this week for the rights to sell Illini apparel and market itself as the school's "exclusive supplier of shoes and uniforms" (MILWAUKEE JOURNAL-SENTINEL, 6/1)....Wisconsin will name their new 18,000-seat arena after WI Sen. Herb Kohl, the owner of the Bucks. Kohl donated $25M and will be a consultant to the project (MILWAUKEE JOURNAL SENTINEL, 6/2).