SBD/19/Sports Media

WITH PLAYOFF STAGE TO ITSELF, NHL SHOWS A RATINGS JUMP

     Game 1 of the Stanley Cup Finals, played in prime time on
Saturday night, received a 4.0 rating and a 9 share in Nielsen
overnights, according to Nielsen Sports Marketing Service.  NOTE:
Nashville, potential future home of the Devils, is not a metered
market.  Breakdown of the 33 Nielsen overnight markets (THE
DAILY):
     CITY        RATING/SHARE      CITY           RATING/SHARE
     ATLANTA       2.3 /  5        MILWAUKEE        2.3 /  5
     BALTIMORE     2.6 /  5        MINNEAPOLIS      3.3 /  9
     BOSTON        3.5 /  8        NEW YORK         7.4 / 15
     CHICAGO       2.7 /  6        ORLANDO          2.4 /  4
     CINCINNATI    2.7 /  6        PORTLAND         2.0 /  5
CLEVELAND     3.0 /  6        PHILADELPHIA     5.7 / 11
     CHARLOTTE     2.2 /  5        PITTSBURGH       5.3 / 11
     WASHINGTON    2.7 /  6        PHOENIX          4.0 /  9
     DETROIT      18.0 / 33        SAN ANTONIO      1.9 /  4
     DALLAS        3.6 /  8        SAN DIEGO        2.9 /  6
     DENVER        3.6 /  8        SEATTLE          2.3 /  5
     HOUSTON       1.7 /  3        SAN FRANCISCO    3.9 / 10
     HARTFORD      3.5 /  7        ST. LOUIS        5.6 / 12
     INDIANAPOLIS  1.0 /  2        SACRAMENTO       1.3 /  3
     KANSAS CITY   2.8 /  6        TAMPA            2.8 /  5
     LOS ANGELES   1.6 /  4        WEST PALM BEACH  3.2 /  6
     MIAMI         2.4 /  4
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