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MORE CHANGES AT REEBOK AS DE BOER LEAVES AVIA SUBSIDIARY
Published June 19, 1995
Reebok International Ltd. announced that Harry de Boer, President of Reebok's Avia Group International has resigned to "pursue other interests." Reebok named Robert Slattery, who was Chair & CEO of Reebok subsidiary Rockport Co., as the new President of Avia. In May, Reebok's Chief Marketing Officer Roberto Muller resigned, and company President John Duerden resigned in April. De Boer joined Avia in '90 and was named CEO in '92. Avia's first quarter sales in '95 were $32.2M, a 24% decline from the same quarter a year ago (BOSTON GLOBE, 6/17).