SBD/19/Sponsorships Advertising Marketing

MORE CHANGES AT REEBOK AS DE BOER LEAVES AVIA SUBSIDIARY

     Reebok International Ltd. announced that Harry de Boer,
President of Reebok's Avia Group International has resigned to
"pursue other interests."  Reebok named Robert Slattery, who was
Chair & CEO of Reebok subsidiary Rockport Co., as the new
President of Avia.  In May, Reebok's Chief Marketing Officer
Roberto Muller resigned, and company President John Duerden
resigned in April.  De Boer joined Avia in '90 and was named CEO
in '92.  Avia's first quarter sales in '95 were $32.2M, a 24%
decline from the same quarter a year ago (BOSTON GLOBE, 6/17).
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