Wolff: No Interest In "Coliseum City" Concept Training Home Of Mariners, Padres Gets Upgrades Bumgarner Tops All MLB Merch Sales Cubs' Ownership Sales Support Wrigley Renovations Big Papi Slams New Batter's Box Rule Padres Ownership Excited Fans Are Re-Energized Liberty Media Has No Plans Of Selling Braves Steinbrenner Refutes Claims Of Yanks Being Cheap MLB Briefing Teams On Pace-Of-Play Rules Pirates Unveil New Spring Training Clubhouse
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SBD/19/Sponsorships Advertising Marketing
Published June 19, 1995
Slazenger, the manufacturer of Wimbledon tennis balls since 1902, has worked on producing a slower ball for this year's tournament. Slazenger "refuses to provide any technical information about the precise changes in the balls, saying only that nothing but the pressure has been changed" (FINANCIAL TIMES, 6/19)....Jim Ferguson, the "advertising whiz" who created the "Nothing But Net" McDonald's commercial and the "Little Giants," is profiled in the DALLAS MORNING NEWS. Ferguson is now Chief Creative Officer of DDB Needham in Dallas (DALLAS MORNING NEWS, 6/18)....The sale of hot dogs, peanuts, beer and soda are all off 50% or more at MLB ballparks, according to the current issue of BUSINESS WEEK. One factor is the "post strike crowd mix," as the fans who are going to the games may be more "resistant to pricey stadium fare." BUSINESS WEEK: "Why not try temporary discounts, as some teams have done with tickets? Few concessionaires even considered this" (BUSINESS WEEK, 6/26 issue).