Red Sox Willing To Go Over Luxury Tax Threshold Reds Upgrading GABP Ahead Of All-Star Game Red Sox Spend Big With Ramirez, Sandoval 2014 Reader Survey: MLB Rockies Brass Conducts Twitter Q&A With Fans Sources: Manfred To Merge MLB's Business MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights MLB Approves Five-Year Manfred Deal Pacers, McDonald's To Debut New Campaign
SBD/19/Sponsorships Advertising Marketing
Published June 19, 1995
Slazenger, the manufacturer of Wimbledon tennis balls since 1902, has worked on producing a slower ball for this year's tournament. Slazenger "refuses to provide any technical information about the precise changes in the balls, saying only that nothing but the pressure has been changed" (FINANCIAL TIMES, 6/19)....Jim Ferguson, the "advertising whiz" who created the "Nothing But Net" McDonald's commercial and the "Little Giants," is profiled in the DALLAS MORNING NEWS. Ferguson is now Chief Creative Officer of DDB Needham in Dallas (DALLAS MORNING NEWS, 6/18)....The sale of hot dogs, peanuts, beer and soda are all off 50% or more at MLB ballparks, according to the current issue of BUSINESS WEEK. One factor is the "post strike crowd mix," as the fans who are going to the games may be more "resistant to pricey stadium fare." BUSINESS WEEK: "Why not try temporary discounts, as some teams have done with tickets? Few concessionaires even considered this" (BUSINESS WEEK, 6/26 issue).