MLB Cardinals, FS Midwest Reach New Deal Bridgestone, NHL Renew Sponsor Deal Colorado AD Rick George Bullish On Pac-12 Net Sources: Josh Elliott Could Return To ABC CBS, ESPN Reach Sub-License Deal For MVC NESN Providing News Inserts During Sox Games A's Reportedly Holding "Positive" Ballpark Talks The Players' Tribune Continuing To Gain Momentum Royals Getting Aggressive With More Trades Iger Talks ESPN Going Straight To Consumer
Published June 15, 1995
The NHL's decision to carry Stanley Cup playoff games in the afternoon "has been a ratings bust" for CBC, according to the CANADIAN PRESS. Only two of seven matinee games have drawn more than 1 million viewers. CBC Sports spokesperson Susan Proctor: "Evening numbers on the whole are about a million higher." NHL VP of Broadcasting Glenn Adamo: "We're trying to grow this sport on a whole bunch of levels in both countries. ... [But] there are weights on both sides that we have to keep playing with" (OTTAWA CITIZEN, 6/15)....When it comes to lower ad revenue for MLB broadcasters, "radio has been hit harder than TV," according to ADWEEK. The Marlins' WQAM-AM has seen a 40% drop in ad sales from '94, according to Exec Dir of Sales Ray Perry. But Ted Ewanciw of HTS, the regional sports network arm of Group W Sports Marketing and Orioles cable outlet, reports that they are all sold out. In fact, Group W Senior VP & GM Bob Kunath cites a 7- 10% increase in O's ad revenues (ADWEEK, 6/12 issue)....Primestar Partners President & CEO John Cusick resigned last week. Primestar Chair Jim Gray will act as CEO until a new president is found (BROADCASTING & CABLE, 6/12 issue). Primestar will serve as video supplier to this week's U.S. Open. Coverage of the tournament will be shown on 200 on-site TVs via Primestar's satellite service (Primestar)....ESPN's June 19 edition of "Outside the Lines" focuses on the phenomenon and impact of sports talk radio (ESPN)....Starting today, tennis fans will be able to access information on Wimbledon on a World Wide Web site jointly established by the All England Lawn Tennis Club and IBM. Address: http://www.wimbledon.org (IBM).