Coca-Cola's Marcos De Quintos Leaving Company Video Views Around Swimsuit Issue Up Big Golf.com Unveils Redsigned Website Coke Vs. Pepsi At Bowl Venues SI Formally Presents LeBron Sportsperson Award LeBron Happy With Latest SI Award SI Names LeBron Sportsperson Of The Year Abdul-Jabbar, Brown, Russell To Be Honored By SI SI Moves Up Publishing Date For Cubs Cover Xbox Activates With Sounders Jerseys, Kiosks
SBD/15/Sponsorships Advertising Marketing
SEGA'S "SWAT" MARKETING ON THEIR WAY TO THE TOKYO EXCHANGE?
Published June 15, 1995
Sega of America's $50M "guerrilla marketing" blitz to sell their Saturn game is examined by Michelle Quinn of the SAN FRANCISCO CHRONICLE. Sega's "self-described 'SWAT' marketing team" has done a deal with Coca-Cola and will run print ads in Playboy, Wired, Rolling Stone, and Sports Illustrated "trying to snare: Saturn's market of 18-35 year olds (SAN FRANCISCO CHRONICLE, 6/15). Sega's shares fell 7.7% in early morning trading on the Tokyo Stock Exchange. The reason was "fear of mounting competition" in the video game market, as news that Softbank and Microsoft are working on a joint venture to develop and market computer-game software which can be used on PCs (USA TODAY, 6/15).