Addition Of Tablets To NFL Sidelines Lauded Report: SI Used Ad Friendliness In Layoffs App Review: FanNation For iPhone Sources: GM Relieved Stewart Sat Out SI.com Sets Traffic Record With LeBron Story Jenkins Details How He Got The LeBron Exclusive LeBron Lauded For Way He Announced Move Coke Leery Of Pepsi Ads Near Daytona Minding My Business With Paul Fichtenbaum SI To Launch Redesigned Digital Presence
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
SEGA'S "SWAT" MARKETING ON THEIR WAY TO THE TOKYO EXCHANGE?
Published June 15, 1995
Sega of America's $50M "guerrilla marketing" blitz to sell their Saturn game is examined by Michelle Quinn of the SAN FRANCISCO CHRONICLE. Sega's "self-described 'SWAT' marketing team" has done a deal with Coca-Cola and will run print ads in Playboy, Wired, Rolling Stone, and Sports Illustrated "trying to snare: Saturn's market of 18-35 year olds (SAN FRANCISCO CHRONICLE, 6/15). Sega's shares fell 7.7% in early morning trading on the Tokyo Stock Exchange. The reason was "fear of mounting competition" in the video game market, as news that Softbank and Microsoft are working on a joint venture to develop and market computer-game software which can be used on PCs (USA TODAY, 6/15).