NASL Team Owner Discusses MLS Plans Portland Bank Signs Unique Deal With Timbers MLS Cup Finale Sees Audience Bump MLS Owners To Wait On Expansion Decision Reebok Sees UFC Deal As Portal Into Tough Fitness Biz SEC Title Game Rating Down Again ESPN Confident In MLS Cup's Timeslot MLS Cup For Revolution Could Help Team In All Facets Vikings Offer Details For MLS At New Stadium Kraft Sparks Revolution's Run To MLS Title Game
SBD/15/Sponsorships Advertising Marketing
Published June 15, 1995
The latest hot "fashion tip" may high top black Nikes -- "the Johnny Unitas look." In Dallas, Barry Horn writes that "they will be the hottest selling shoe in Dallas-Fort Worth come late July," when Troy Aikman dons them for the first time during Cowboys training camp (DALLAS MORNING NEWS, 6/14)....The issue of brand names appearing on TV shows is analyzed by Fara Warner in this morning's WALL STREET JOURNAL. Warner points to a Logo Athletic Lions jacket that has been featured by a character on ABC's "Home Improvement." Tami Glenn, of Hollywood International Placements, calls product placement "a cheap advertising tool for a lot of companies that want product recognition, especially if the companies don't have big advertising budgets" (WALL STREET JOURNAL, 6/15)....This week's ADWEEK reports that the recent resignation of Reebok Chief Marketing Officer Robert Muller "is not expected to shake" the relationship between Reebok and its ad agency, Leo Burnett (AD WEEK, 6/12)....MLS announced that TSI Soccer, one of the country's largest soccer retailers, will be the league's official mail-order catalog (MLS).