Las Vegas May Pay For 75% Of MLS Stadium Cowboys, Hublot Unveil Limited Edition Watches Crew Name New President Of Business Operations Cowboys To Unveil Corral Party Tent Revolution To Include Away Game In Ticket Plan Sacto Execs Wary Over Financing For Soccer Stadium MLSPU Wary of Player Data Tracking Jerry Jones Breaks Silence On Racy Photos MLS All-Star Game Deemed Big Success Sacramento Turning Into Contender For MLS Expansion
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SBD/15/Sponsorships Advertising Marketing
Published June 15, 1995
The latest hot "fashion tip" may high top black Nikes -- "the Johnny Unitas look." In Dallas, Barry Horn writes that "they will be the hottest selling shoe in Dallas-Fort Worth come late July," when Troy Aikman dons them for the first time during Cowboys training camp (DALLAS MORNING NEWS, 6/14)....The issue of brand names appearing on TV shows is analyzed by Fara Warner in this morning's WALL STREET JOURNAL. Warner points to a Logo Athletic Lions jacket that has been featured by a character on ABC's "Home Improvement." Tami Glenn, of Hollywood International Placements, calls product placement "a cheap advertising tool for a lot of companies that want product recognition, especially if the companies don't have big advertising budgets" (WALL STREET JOURNAL, 6/15)....This week's ADWEEK reports that the recent resignation of Reebok Chief Marketing Officer Robert Muller "is not expected to shake" the relationship between Reebok and its ad agency, Leo Burnett (AD WEEK, 6/12)....MLS announced that TSI Soccer, one of the country's largest soccer retailers, will be the league's official mail-order catalog (MLS).