SBD/15/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     The latest hot "fashion tip" may high top black Nikes   --
"the Johnny Unitas look."  In Dallas, Barry Horn writes that
"they will be the hottest selling shoe in Dallas-Fort Worth come
late July," when Troy Aikman dons them for the first time during
Cowboys training camp (DALLAS MORNING NEWS, 6/14)....The issue of
brand names appearing on TV shows is analyzed by Fara Warner in
this morning's WALL STREET JOURNAL.  Warner points to a Logo
Athletic Lions jacket that has been featured by a character on
ABC's "Home Improvement."  Tami Glenn, of Hollywood International
Placements, calls product placement "a cheap advertising tool for
a lot of companies that want product recognition, especially if
the companies don't have big advertising budgets" (WALL STREET
JOURNAL, 6/15)....This week's ADWEEK reports that the recent
resignation of Reebok Chief Marketing Officer Robert Muller "is
not expected to shake" the relationship between Reebok and its ad
agency, Leo Burnett (AD WEEK, 6/12)....MLS announced that TSI
Soccer, one of the country's largest soccer retailers, will be
the league's official mail-order catalog (MLS).
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