Toronto FC Searching For New Jersey Sponsor MLS Atlanta Getting Early Start Chivas USA's MLS Hiatus Imminent? MLS' Abbott Concludes Sacramento Trip CBS' Alabama-Florida Leads CFB Overnights Garber Confirms Possible Chivas USA Hiatus MLS Execs Visit Sacramento For Expansion Search New MLS Logo Gets Mixed Reactions Sacramento Republic FC Purchases Land For Stadium MLS Unveils New Adaptable League Logo
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
Published June 15, 1995
The latest hot "fashion tip" may high top black Nikes -- "the Johnny Unitas look." In Dallas, Barry Horn writes that "they will be the hottest selling shoe in Dallas-Fort Worth come late July," when Troy Aikman dons them for the first time during Cowboys training camp (DALLAS MORNING NEWS, 6/14)....The issue of brand names appearing on TV shows is analyzed by Fara Warner in this morning's WALL STREET JOURNAL. Warner points to a Logo Athletic Lions jacket that has been featured by a character on ABC's "Home Improvement." Tami Glenn, of Hollywood International Placements, calls product placement "a cheap advertising tool for a lot of companies that want product recognition, especially if the companies don't have big advertising budgets" (WALL STREET JOURNAL, 6/15)....This week's ADWEEK reports that the recent resignation of Reebok Chief Marketing Officer Robert Muller "is not expected to shake" the relationship between Reebok and its ad agency, Leo Burnett (AD WEEK, 6/12)....MLS announced that TSI Soccer, one of the country's largest soccer retailers, will be the league's official mail-order catalog (MLS).