"O.J." Doc Shows How "30 For 30" Has Changed NBA Regular-Season Viewership Down 6% ESPN Has High Expectations For "MNF" Slate ESPN Explains Coverage Around Hernandez Death ESPN Shakes Up Roles Within Programming Minding My Business: Oilers' Stew MacDonald Weekend Plans With ESPN's Aaron Boone ESPN Broadens Scope With "We The Fans" Michelle Beadle To Host "NBA Countdown" ESPN Issues New Political Guidelines For Employees
Upcoming Conferences and Events
May 31 - Jun 1
SBD/15/Sponsorships Advertising Marketing
IS AIR MCNAIR GROUNDED?
Published June 15, 1995
Last night, ESPN's Mike Tirico reported that three San Diego TV station employees have filed a trademark application for commercial rights to the name "Air McNair" ("SportsCenter," ESPN, 6/14). If approved, Steve McNair, the Oilers' No. 1 pick, would lose the "exclusive control over the commercialization of his nickname, and potentially, millions of dollars." The U.S. Department of Patents and Trademarks is expected to rule on the application within six months (HOUSTON CHRONICLE, 6/14). USA TODAY's Michael Hiestand gives a "thumbs down" to the three. Hiestand: "Whether or not pro athletes are overpaid, they still deserve rights to their own nicknames" (USA TODAY, 6/15).