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GROUP W TO HANDLE ALL ON- AIR SALES FOR BULLETS AND CAPS
Published June 15, 1995
Group W Sports Marketing has reached an agreement with the Capitals and Bullets to "jointly handle advertising sales" of national and local spots on broadcast and cable TV for all Caps and Bullets games. The agreement, announced by GSWM Senior VP & GM Bob Kunath and Capitol Region Sports Marketing President Susan O'Malley, "marks the first time the Capitals and Bullets have had an outside sales agency handle its broadcast sales representation." For the past six years, GWSM has handled national ad sales for Caps and Bullets games on HTS. On Tuesday, it was announced that HTS would produce all Caps and Bullets games, including those aired on new broadcast partner, WFTY-TV in DC. Kunath, noting their similar deal with the Orioles, said that GWSM "now handles the full range of television advertising sales for the region's" MLB, NHL and NBA teams (Group W Sports). An ADWEEK analysis of the NFL notes that, for the first time, Group W will sell sponsorships within "Sunday Ticket," the league's satellite subscription service. Group W has three to five 30-second spots per game in what would be local avails of the network feed (John Flinn, ADWEEK, 6/12).