Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied New Orleans Praised For Hosting NBA All-Star Weekend New NBA Jersey Deals Could Signal Changing Market Riddick: 49ers Almost Hired Him, McDaniels NBPA, Players Look To Profit Off Images NBA Attendance Flat Headed Into All-Star Break Going Off The Grid: NBA All-Star Edition Are Knicks Bad For Long-Term NBA Image? Magic Wants Control Of Lakers' Operations
SBD/15/Sponsorships Advertising Marketing
FORBES LOOKS TO ATTRACT SPORTS-MINDED EXECS WITH NEW ADS
Published June 15, 1995
FORBES magazine will profile sports stars Isiah Thomas, now VP of Basketball Ops for the NBA Raptors, and 49ers QB Steve Young in its "CEO Profiles" ad campaign. It marks the first time athletes have been used in the campaign, which was developed by Merkley Newman Harty, New York. The print ads will appear in business publications, and the Wall Street Journal, New York Times, USA Today, Financial Times and Int'l Herald Tribune (AD AGE ONLINE, 6/15 issue).