Bryant Calls Out Lakers Management Silver Touts Tech As Key To NBA's Future ESPN "Bad Boys" Doc Set For April 17 Leafs, Raptors Raise Season-Ticket Prices LeBron James Complains About Sleeved Jerseys Silver Dishes On NBA Growth, Tech, Culture 49ers Set Low Prices For Stadium Debut Warriors Arena Site Still Undecided Raptors Unveil 20th Anniversary Logo Abdul-Jabbar Eyes Possible Role With Bucks
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
FORBES LOOKS TO ATTRACT SPORTS-MINDED EXECS WITH NEW ADS
Published June 15, 1995
FORBES magazine will profile sports stars Isiah Thomas, now VP of Basketball Ops for the NBA Raptors, and 49ers QB Steve Young in its "CEO Profiles" ad campaign. It marks the first time athletes have been used in the campaign, which was developed by Merkley Newman Harty, New York. The print ads will appear in business publications, and the Wall Street Journal, New York Times, USA Today, Financial Times and Int'l Herald Tribune (AD AGE ONLINE, 6/15 issue).