Cavs Happy With Ticket Lottery Process Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Hornets, Waste Management Ink Partnership 49ers Cut McDonald Following Assault Probe Kings' Ranadive Explains Role In Firing Malone NBA Kings' Ranadive Too Hands-On? Buss Siblings Sit For Extensive Q&A Lakers, Clippers See Dip In RSN Ratings
SBD/15/Sponsorships Advertising Marketing
FORBES LOOKS TO ATTRACT SPORTS-MINDED EXECS WITH NEW ADS
Published June 15, 1995
FORBES magazine will profile sports stars Isiah Thomas, now VP of Basketball Ops for the NBA Raptors, and 49ers QB Steve Young in its "CEO Profiles" ad campaign. It marks the first time athletes have been used in the campaign, which was developed by Merkley Newman Harty, New York. The print ads will appear in business publications, and the Wall Street Journal, New York Times, USA Today, Financial Times and Int'l Herald Tribune (AD AGE ONLINE, 6/15 issue).