SBD/15/Sponsorships Advertising Marketing

FORBES LOOKS TO ATTRACT SPORTS-MINDED EXECS WITH NEW ADS

     FORBES magazine will profile sports stars Isiah Thomas, now
VP of Basketball Ops for the NBA Raptors, and 49ers QB Steve
Young in its "CEO Profiles" ad campaign.  It marks the first time
athletes have been used in the campaign, which was developed by
Merkley Newman Harty, New York.  The print ads will appear in
business publications, and the Wall Street Journal, New York
Times, USA Today, Financial Times and Int'l Herald Tribune (AD
AGE ONLINE, 6/15 issue).
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