76ers Postpone Game Due To Moisture On Court Nets' Prokhorov Seeks Minority Investor For Team Heat Offer Early Season-Ticket Renewal Option New NBA CBA Could Come In Near Future Kings Take Dynamic Pricing To Next Level 49ers' Struggles Causing Losses For Fans Santa Clara, 49ers' Dispute Over Stadium Continues Wilson Would Want Ownership In Seattle NBA Team Mavs Made Trump Hotel Decision Months Ago Leonsis Remains Hopeful About Wizards
SBD/15/Sponsorships Advertising Marketing
FORBES LOOKS TO ATTRACT SPORTS-MINDED EXECS WITH NEW ADS
Published June 15, 1995
FORBES magazine will profile sports stars Isiah Thomas, now VP of Basketball Ops for the NBA Raptors, and 49ers QB Steve Young in its "CEO Profiles" ad campaign. It marks the first time athletes have been used in the campaign, which was developed by Merkley Newman Harty, New York. The print ads will appear in business publications, and the Wall Street Journal, New York Times, USA Today, Financial Times and Int'l Herald Tribune (AD AGE ONLINE, 6/15 issue).