City, AT&T Explain Dropping USOC Deals Budweiser Unveils Limited Edition MLB Team Cans LeBron Not Worried About Nike Q3 Results Nike Posts Solid Q3 Amid Adidas Resurgence AT&T Launches March Madness Campaign Nike Remains Top Provider For Tourney Teams Michigan Gets Regular Jordan Jerseys Back Dodgers Channel Collusion Lawsuit Nearing Settlement UNC Football's Move To Jordan Could Pay Off Adidas CEO To Keep Investing Heavily In U.S.
SBD/15/Sponsorships Advertising Marketing
ANHEUSER BUSCH SPENDS THE BIG BUCKS IN SPORTS ADVERTISING
Published June 15, 1995
A list of spending on national TV spots by the top sports advertisers in the first three months of '95, was compiled by the Nielsen Monitor-Plus Sports Facts. Figures in millions (Michael Hiestand, USA TODAY, 6/15). 1) Anheuser-Busch $42.9M 6) Nike $16.4M 2) Chevrolet $37.0 7) AT&T $16.1 3) IBM $24.5 8) Frito-Lay $16.0 4) McDonald's $22.5 9) Dodge $13.4 5) Ford $19.9 10) Miller $12.6