SBD/15/Sponsorships Advertising Marketing

ANHEUSER BUSCH SPENDS THE BIG BUCKS IN SPORTS ADVERTISING

     A list of spending on national TV spots by the top sports
advertisers in the first three months of '95, was compiled by the
Nielsen Monitor-Plus Sports Facts.  Figures in millions (Michael
Hiestand, USA TODAY, 6/15).
     1) Anheuser-Busch   $42.9M    6) Nike        $16.4M
     2) Chevrolet        $37.0     7) AT&T        $16.1
     3) IBM              $24.5     8) Frito-Lay   $16.0
     4) McDonald's       $22.5     9) Dodge       $13.4
     5) Ford             $19.9     10) Miller     $12.6
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