JEFF EISENBERG was named VP/Sales and Marketing for the
Sabres.  He had been VP/Tickets Sales for the Brewers
(SABRES)....SUE ABRUZZESE-THORMAN, VP/Programming at MSG Network,
is moving to Liberty Sports in New York....RON BISHOP has
resigned as PR Manager for PRISM/SportsChannel Phila....JEAN-
CLAUDE KILLEY, the French triple alpine gold medalist at the '68
Winter Olympics, is reportedly favored to win a seat on the IOC
this week (KYODO NEWS).

     The plight of former L.A. Kings Owner BRUCE MCNALL is
featured by Kevin Brooks in the June issue of GQ.  McNall, whose
employees "semi-facetiously" called "God," has pleaded guilty to
bank fraud and conspiracy, and admitted that he had "tricked
banks and other investors" out of almost $250M.  Cook reports
McNall "had a ten-year party with other people's money," but,
"until now, he has been winning the fight to save his
reputation."  As a young coin entrepreneur, McNall had a net
worth of almost $60,000 at the age of 16.  But from Gretzky's
arrival in L.A. until last year, McNall "was constantly juggling
hundreds of millions of dollars in loans, infinitely more than he
was worth, to keep the party going."  Cook writes that there was
"little distinction between corporate and personal spending; they
were inextricably, illegally, entwined."  McNall Sports &
Entertainment (MS&E) VP Controller Joanna Orehek: "None of us
knew exactly what was real.  It didn't matter as long as the next
big loan kept the bills paid. In the meantime, you cheat a
little."  When one employee finally confronted McNall on possible
bank fraud, McNall "swore the fraud was about to stop" as one
more deal -- selling the Kings to Sony -- would work everything
out.  But by the end of '92, MS&E owed more than $200M, and by
May '94 McNall was bankrupt.  McNall will probably serve no more
than five years, and "he is sorry, but not morose."  Orehek:
"Nobody ever wanted to say no to Bruce and hurt his feelings.
But mostly it was golden handcuffs.  It was greed" (GQ, 6/95
issue).

     MIKE GOFF, Dir of Corporate Sponsorship for Sprint, is
profiled in AD AGE's "On A Roll."  In '94, Goff, 40, oversaw
their title sponsorship of the World Cup.  Goff's goal is to
"sponsor fewer events, getting maximum reach per event," and
predicts "sporting events sponsorship is losing ground to general
event sponsorship" (AD AGE, 6/12 issue)....Celtics Chair PAUL
GASTON said the team is still in "very serious dicussion" with
the Wall Street Journal regarding the $100M suit over the paper's
Reggis Lewis story (BOSTON GLOBE, 6/13).....Author JOHN FEINSTEIN
appeared on "Charlie Rose" to promote his new book "A Good Walk
Spoiled -- Days and Nights on the PGA Tour."  Feinstein, on the
impact of new technology:  "I think it affects hackers more than
great players" (PBS, 6/13)....Former Univ. of Arkansas football
player ELBERT CRAWFORD has left Little Rock's Stephens Sports
Management to open a rival sports agency.  The agency will be
financially-backed by ALICE WALTON, granddaughter of the late
Wal-Mart tycoon, Sam Walton, and be called Llama Sports
Management (ARKANSAS DEMOCRAT GAZETTE, 6/13)....JOHN MUCKLER
resigned as Sabres head coach, but signed a three-year extension
as GM: "I dreamt of winning a Stanley Cup as a coach, and now I
dream of winning a Stanley Cup as a General Manager"
("SportsCenter," ESPN, 6/13).... JAY LENO, on the Supreme Court's
decision ending affirmative action: "You know what that means ...
no more white guys in the NBA" ("Tonight Show," NBC,
6/13)....ESPN's KEITH OLBERMANN, on Brewer KEVIN SEITZER's quote
that fans who think the game is too slow should go to the movies:
"Kevin, if everybody who thinks the games are too long goes to
the movies we'll see you there because you and all of the other
players will be employed scraping the gum off of the seats"
("SportsCenter," 6/13)....DENNIS RODMAN appeared on Letterman
last night sporting yellow hair and a black mesh vest.  Rodman
told Letterman that he has won as much as $120,000 and lost as
much as $100,000 in different trips to Vegas.  Rodman, on playing
for the Knicks next year:  "They don't have enough money for me,
PATRICK EWING took it all." Letterman, speculating why Rodman is
always late to practice:  "It takes awhile to get your piercing
all hooked up?" (CBS, 6/14)....LYLE LOVETT will sing the National
Anthem at MLB's All-Star Game (MLB)....Magic GM PAT WILLIAMS is
profiled on the front page of this morning's WALL STREET JOURNAL.
Williams was "once considered part of the NBA's lunatic fringe,
horrifying basketball purists with his promotions" for the 76ers
in the late 60's.  NBA Exec VP Rick Welts:  "Pat's always felt we
were in the entertainment business, and he realized that much
sooner than the rest of the league" (John Heylar, WALL STREET
JOURNAL, 6/14)....Agent LEIGH STEINBERG was interviewed last
night on CNBC's "Sports View."  Steinberg on the NBA's labor
situation:  "It was because the teams looked as if they were
going to go bankrupt some fifteen years ago that the player
pitched in and said 'we have to save this sport.'  Those
economics have completely changed.  Basketball is now a sports
with tremendous popularity, with very different economics, it
does not need a cap" (CNBC,  6/13).