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SPORT LOGO CLOTHING CATEGORY SHOWS MODEST INCREASES IN '94
Published June 14, 1995
Despite the work stoppages in two sports, sales of sports logo clothing increased 1% to $2.57B in '94, up from $2.55B the previous year, according to a report from the National Sporting Goods Association. The boost was due to a 19% growth in consumer purchases of logo clothing for "other sports" and a 4% increase in the purchase of "school logo" clothing. This gain helped offset the more than 5% decline in sales of logo clothing from MLB, NBA, NFL, and NHL. Tom Doyle, Dir of Information and Research at NSGA, expects "modest growth" in '95, but believes it "may take another year for the market to regain the momentum of two years ago." The four majors saw declines in every category in '94, while jackets, t-shirts and hats in the "school" category showed the largest increases. "Other" sport logos include celebrities and pro logos other than MLB, NBA, NHL, and NFL. "School" includes high school and college (NSGA). FOOTWEAR FAILS TO MOVE FORWARD: NSGA also reports that a decline in average prices for almost all athletic and sport footwear kept retail sales unchanged from '93, at $7.8B. The largest increases were in sports sandals (+106%), hiking shoes (47%), and cross training shoes (+25%). "Walking shoes" saw sales decline 5% (NSGA). NEVER LEAVE HOME WITHOUT NASCAR: NASCAR Properties will be featured at the NSGA World Sports Expo '95, to be held July 16-18 in Chicago, where patrons will be able to see some of the newest NASCAR licensed products, and ask questions to NASCAR licensees (NSGA).