Cubs Limiting Workers' Hours Due To Obamacare? Olbermann: Rules In Place To Speed Up MLB Games Manfred Talks Pace Of Play, Other Plans In Q&A Under Armour Makes Big Offer To Durant MLB.TV Blackouts Could Be Lifted By '15 MLB Franchise Notes Raptors Need One More Vote For Practice Facility MLB Execs: Reinsdorf's Power Play Will Cost Him Ballmer Receives Warm Welcome In L.A. NBA Ends Ban On Fantasy Game Sponsorships
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SBD/14/Sponsorships Advertising Marketing
Published June 14, 1995
NBA Properties has announced that Sports Specialties was awarded the exclusive license to manufacture and market the official cap of the '95 NBA Draft, held in Toronto, June 28. Each player drafted will be outfitted with a lid when greeting Commissioner David Stern (NBA)....Nintendo of America announced they will not attend January's Winter Consumer Electronics Show in Las Vegas, and instead participate in the Interactive Digital Software Association in L.A. in May. Nintendo is "generally one of the larger exhibitors at the Las Vegas show" (AD AGE ONLINE, 6/14).... McCann-Erickson forecaster Bob Coen believes U.S. ad spending will rise 7.9% to $161.86B in '95. Looking ahead to '96 he said the Atlanta Games and the Presidential election would contribute to an 8% gain to close to $175B (AD AGE ONLINE, 6/14)....Holiday Inn today opens a World Wide Web site that links users directly to their reservations system (AD AGE ONLINE, 6/14)....Little Caesars goes national soon with its push into the home delivery business (WALL STREET JOURNAL, 6/14)....MLB is trying to help businesses owned by minorities and women "get in on" All-Star Game merchandising. Qualifying businesses can compete to sell official merchandise without going through the "time-consuming application process." MLBP Licensing Supervisor Diedra Varona: "It's just basically to open up our doors to these vendors, give them the opportunity to work for baseball" (FORT WORTH STAR TELEGRAM, 6/14).... Kareem Abdul-Jabbar kicked off the '95 Bank of America Jammin' Hoops Camp program while announcing the program's expansion into six western states. Each camp has instruction from current and former NBA players encouraging students to stay in school, and off drugs (Bank of America).