SBD/14/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     NBA Properties has announced that Sports Specialties was
awarded the exclusive license to manufacture and market the
official cap of the '95 NBA Draft, held in Toronto, June 28.
Each player drafted will be outfitted with a lid when greeting
Commissioner David Stern (NBA)....Nintendo of America announced
they will not attend January's Winter Consumer Electronics Show
in Las Vegas, and instead participate in the Interactive Digital
Software Association in L.A. in May.  Nintendo is "generally one
of the larger exhibitors at the Las Vegas show" (AD AGE ONLINE,
6/14).... McCann-Erickson forecaster Bob Coen believes U.S. ad
spending will rise 7.9% to $161.86B in '95.  Looking ahead to '96
he said the Atlanta Games and the Presidential election would
contribute to an 8% gain to close to $175B (AD AGE ONLINE,
6/14)....Holiday Inn today opens a World Wide Web site that links
users directly to their reservations system (AD AGE ONLINE,
6/14)....Little Caesars goes national soon with its push into the
home delivery business (WALL STREET JOURNAL, 6/14)....MLB is
trying to help businesses owned by minorities and women "get in
on" All-Star Game merchandising.  Qualifying businesses can
compete to sell official merchandise without going through the
"time-consuming application process."  MLBP Licensing Supervisor
Diedra Varona:  "It's just basically to open up our doors to
these vendors, give them the opportunity to work for baseball"
(FORT WORTH STAR TELEGRAM, 6/14).... Kareem Abdul-Jabbar kicked
off the '95 Bank of America Jammin' Hoops Camp program while
announcing the program's expansion into six western states.  Each
camp has instruction from current and former NBA players
encouraging students to stay in school, and off drugs (Bank of
America).
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Bank of America, MLB, NBA

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