Dodge Planning On Return To NASCAR? Beverage Analysts Optimistic About Monster Deal Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Suarez Talks Being First Foreign NASCAR Champ Liberty National To Sponsor Bayne's RFR Ride NASCAR Could Cut "Cup" From Sponsorship Johnson Basks In Championship Media Tour Biffle Leaves RFR After 14 Years In No. 16 Car Johnson Ties Petty, Earnhardt With 7th Cup Title
SBD/14/Sponsorships Advertising Marketing
AUTO RACING MAKING PLANS TO FIGHT BANNING OF ADVERTISING
Published June 14, 1995
The auto racing industry has formed "A Coalition for Entertainment in Sports Sponsorship" to research efforts by government agencies and other groups that are in support of outlawing cigarette companies from auto racing, according to Ira Teinowitz and Jeff Jensen in AD AGE. While the Justice Department has yet to address auto racing, officials from the sport are staying abreast of the issue. NASCAR Media Coordinator Kevin Triplett: "Any time this topic comes up, we obviously take great interest because of our affiliation with a tobacco company" (ADVERTISING AGE, 6/12 issue).