SBD/14/Sponsorships Advertising Marketing

AUTO RACING MAKING PLANS TO FIGHT BANNING OF ADVERTISING

     The auto racing industry has formed "A Coalition for
Entertainment in Sports Sponsorship" to research efforts by
government agencies and other groups that are in support of
outlawing cigarette companies from auto racing, according to Ira
Teinowitz and Jeff Jensen in AD AGE.  While the Justice
Department has yet to address auto racing, officials from the
sport are staying abreast of the issue.  NASCAR Media Coordinator
Kevin Triplett:  "Any time this topic comes up, we obviously take
great interest because of our affiliation with a tobacco company"
(ADVERTISING AGE, 6/12 issue).
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