Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports NASCAR Teams Look For Long-Term Value NASCAR's France Wants No Rebel Flags At Events NASCAR Supports Confederate Flag Removal Minding My Business: Sonoma's Frank Gullum Microsoft Adds NASCAR, Hendrick Deals Earnhardt An Influential Voice On Drivers Council
SBD/14/Sponsorships Advertising Marketing
AUTO RACING MAKING PLANS TO FIGHT BANNING OF ADVERTISING
Published June 14, 1995
The auto racing industry has formed "A Coalition for Entertainment in Sports Sponsorship" to research efforts by government agencies and other groups that are in support of outlawing cigarette companies from auto racing, according to Ira Teinowitz and Jeff Jensen in AD AGE. While the Justice Department has yet to address auto racing, officials from the sport are staying abreast of the issue. NASCAR Media Coordinator Kevin Triplett: "Any time this topic comes up, we obviously take great interest because of our affiliation with a tobacco company" (ADVERTISING AGE, 6/12 issue).