'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson Stewart To Grace NASCAR Video Game Cover Talladega Reducing Capacity To 80,000
SBD/14/Sponsorships Advertising Marketing
AUTO RACING MAKING PLANS TO FIGHT BANNING OF ADVERTISING
Published June 14, 1995
The auto racing industry has formed "A Coalition for Entertainment in Sports Sponsorship" to research efforts by government agencies and other groups that are in support of outlawing cigarette companies from auto racing, according to Ira Teinowitz and Jeff Jensen in AD AGE. While the Justice Department has yet to address auto racing, officials from the sport are staying abreast of the issue. NASCAR Media Coordinator Kevin Triplett: "Any time this topic comes up, we obviously take great interest because of our affiliation with a tobacco company" (ADVERTISING AGE, 6/12 issue).