SBD/14/Sponsorships Advertising Marketing

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  • AUTO RACING MAKING PLANS TO FIGHT BANNING OF ADVERTISING

         The auto racing industry has formed "A Coalition for
    Entertainment in Sports Sponsorship" to research efforts by
    government agencies and other groups that are in support of
    outlawing cigarette companies from auto racing, according to Ira
    Teinowitz and Jeff Jensen in AD AGE.  While the Justice
    Department has yet to address auto racing, officials from the
    sport are staying abreast of the issue.  NASCAR Media Coordinator
    Kevin Triplett:  "Any time this topic comes up, we obviously take
    great interest because of our affiliation with a tobacco company"
    (ADVERTISING AGE, 6/12 issue).
    

    Print | Tags: NASCAR
  • EVERYBODY'S A WINNER AT CHURCHILL DOWNS WITH TICKET COUPONS

         Churchill Downs has become a "test market" for tracks
    nationwide by using the marketing device of ticket advertising to
    attract corporate sponsors, according to Ameet Sachdev of the
    LEXINGTON HERALD.  Tickets in the last month "have carried
    coupons" for $.03 off a gallon of gas at SuperAmerica or a
    discount pizza at Papa John's.  Churchill Downs Dir of Marketing
    Larry Sinclair:  "When I walk around the track, I've noticed
    people hanging onto tickets."  The track offered the ticket ads
    as part of a weekly sponsorship package, where for "five days of
    racing each week, a company's logo will appear in Churchill's
    ads, in the track program, on a 25-foot sign over the tote board
    and on the shirts won by track gate attendants."  The sponsorship
    costs $40,000.  Response Advertising Systems in suburban Chicago
    approached the track with the idea last year, and Divisional
    Manager Joe Scurto said "the tickets have the highest impact at
    the track of any medium available because they go right into
    people's hands" (LEXINGTON HERALD, 6/13).
    

    Print | Tags: Churchill Downs Inc.
  • HAKEEM LOVES HIS UNCLE BEN'S RICE; SIGNS MULTI-YEAR DEAL

         Hakeem Olajuwon will "pitch Uncle Ben's rice under a
    promotional deal with Mars, Inc."  Ralph Greene, Exec VP of
    Barakaat Holdings, Ltd., Olajuwon's investment company, said the
    deal was for three years and will be in the "high six-figures."
    It will also include endorsements of "other unspecified Mars food
    products."  Olajuwon said in a statement that "this relationship
    marks a major milestone in my career, because having grown up
    eating Uncle Ben's rice in Nigeria, I now get the chance to work
    with this outstanding company" (AP/MINNEAPOLIS STAR TRIBUNE,
    6/14).
    

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  • MARKETPLACE ROUND-UP

         NBA Properties has announced that Sports Specialties was
    awarded the exclusive license to manufacture and market the
    official cap of the '95 NBA Draft, held in Toronto, June 28.
    Each player drafted will be outfitted with a lid when greeting
    Commissioner David Stern (NBA)....Nintendo of America announced
    they will not attend January's Winter Consumer Electronics Show
    in Las Vegas, and instead participate in the Interactive Digital
    Software Association in L.A. in May.  Nintendo is "generally one
    of the larger exhibitors at the Las Vegas show" (AD AGE ONLINE,
    6/14).... McCann-Erickson forecaster Bob Coen believes U.S. ad
    spending will rise 7.9% to $161.86B in '95.  Looking ahead to '96
    he said the Atlanta Games and the Presidential election would
    contribute to an 8% gain to close to $175B (AD AGE ONLINE,
    6/14)....Holiday Inn today opens a World Wide Web site that links
    users directly to their reservations system (AD AGE ONLINE,
    6/14)....Little Caesars goes national soon with its push into the
    home delivery business (WALL STREET JOURNAL, 6/14)....MLB is
    trying to help businesses owned by minorities and women "get in
    on" All-Star Game merchandising.  Qualifying businesses can
    compete to sell official merchandise without going through the
    "time-consuming application process."  MLBP Licensing Supervisor
    Diedra Varona:  "It's just basically to open up our doors to
    these vendors, give them the opportunity to work for baseball"
    (FORT WORTH STAR TELEGRAM, 6/14).... Kareem Abdul-Jabbar kicked
    off the '95 Bank of America Jammin' Hoops Camp program while
    announcing the program's expansion into six western states.  Each
    camp has instruction from current and former NBA players
    encouraging students to stay in school, and off drugs (Bank of
    America).
    

    Print | Tags: Bank of America, MLB, NBA
  • SPORT LOGO CLOTHING CATEGORY SHOWS MODEST INCREASES IN '94

         Despite the work stoppages in two sports, sales of sports
    logo clothing increased 1% to $2.57B in '94, up from $2.55B the
    previous year, according to a report from the National Sporting
    Goods Association.  The boost was due to a 19% growth in consumer
    purchases of logo clothing for "other sports" and a 4% increase
    in the purchase of "school logo" clothing.  This gain helped
    offset the more than 5% decline in sales of logo clothing from
    MLB, NBA, NFL, and NHL.  Tom Doyle, Dir of Information and
    Research at NSGA, expects "modest growth" in '95, but believes it
    "may take another year for the market to regain the momentum of
    two years ago."  The four majors saw declines in every category
    in '94, while jackets, t-shirts and hats in the "school" category
    showed the largest increases.  "Other" sport logos include
    celebrities and pro logos other than MLB, NBA, NHL, and NFL.
    "School" includes high school and college (NSGA).
              FOOTWEAR FAILS TO MOVE FORWARD:  NSGA also reports that
         a decline in average prices for almost all athletic and
         sport footwear kept retail sales unchanged from '93, at
         $7.8B.  The largest increases were in sports sandals
         (+106%), hiking shoes (47%), and cross training shoes
         (+25%).  "Walking shoes" saw sales decline 5% (NSGA).
              NEVER LEAVE HOME WITHOUT NASCAR:  NASCAR Properties
         will be featured at the NSGA World Sports Expo '95, to be
         held July 16-18 in Chicago, where patrons will be able to
         see some of the newest NASCAR licensed products, and ask
         questions to NASCAR licensees (NSGA).
    

    Print | Tags: MLB, NASCAR, NBA, NFL, NHL
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