HOW ARE THEY DOING IT? TIGERS LEAD IN TICKET SALES INCREASE

     The Tigers are leading MLB in the category entitled "highest
percentage of ticket-sales increase," according to Lynn Henning
in the DETROIT NEWS.  The category is a comparison of ticket
sales through the first month of the '94 and '95 seasons.  Even
though the Tigers are 22nd among MLB clubs in attendance, they
have sold 27,595 more tickets this year than last.  But Tigers
officials expressed  cautious optimism.  Tigers Marketing Dir
Mike Dietz:  "It's not like we are going to beat a drum over it.
We are not going to advertise that our attendance is up when our
turnstile counts are probably lower."  Dietz also said that on
most days the figures are pretty close and the Tigers have
offered big discounts and been active with corporate tie-ins.
Dietz: "We have been able to sell quite a few tickets to sponsors
who can use the tickets for whatever purpose they choose"
(DETROIT NEWS, 6/13).