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HOW ARE THEY DOING IT? TIGERS LEAD IN TICKET SALES INCREASE
Published June 14, 1995
The Tigers are leading MLB in the category entitled "highest percentage of ticket-sales increase," according to Lynn Henning in the DETROIT NEWS. The category is a comparison of ticket sales through the first month of the '94 and '95 seasons. Even though the Tigers are 22nd among MLB clubs in attendance, they have sold 27,595 more tickets this year than last. But Tigers officials expressed cautious optimism. Tigers Marketing Dir Mike Dietz: "It's not like we are going to beat a drum over it. We are not going to advertise that our attendance is up when our turnstile counts are probably lower." Dietz also said that on most days the figures are pretty close and the Tigers have offered big discounts and been active with corporate tie-ins. Dietz: "We have been able to sell quite a few tickets to sponsors who can use the tickets for whatever purpose they choose" (DETROIT NEWS, 6/13).