Tebow Helps Fireflies Lead Single-A In Attendance Ford Runs Bumgarner Ad Following Dirt Bike Injury MLB Stars Appear In New Sheraton Campaign Tobacco Still Being Used In Some MLB Clubhouses Cubs Players Dominate MLB Jersey Sales List Dodgers Have No Waiting List For Season Tickets Bush, Jeter Working Together To Bid For Marlins MLB, Umps Discussing Wearing Mics To Explain Replays Dodgers Emphasize Attracting Younger Fans MLBAM's Statcast Influencing Player Evaluations
Upcoming Conferences and Events
May 31 - Jun 1
ARLINGTON HOPES ALL-STAR GAME ESTABLISHES IDENTITY FOR CITY
Published June 13, 1995
Mayor Richard Greene and other local officials of Arlington, TX, are aiming to use MLB's 66th All-Star Game to create an image for the city, according to Christopher Ave in the FORT WORTH STAR-TELEGRAM. Greene: "We want to use the All-Star event as an opportunity to firmly establish ourselves as an All-Star-caliber city." Officials from Pittsburgh, site of last year's All-Star Game, say the game will help Arlington achieve its goals. Eric Wright, VP of Joyce Julius & Associates, a MI-based sports- marketing research firm, said Arlington will gain exposure that will translate into "significant" ad time: "If Arlington is mentioned 15 times and there's graphics up for 35 or 40 seconds or so at the start of the ballgame, and here and there for a total of four or five minutes, that a tremendous amount of value" (FT. WORTH STAR-TELEGRAM, 6/10).