MLB Replay, Collision Issues Near Solutions Resurgent MLB Teams Not Spending Cubs Get Approval For More Wrigley Changes MLB's Dan Halem Promoted Mets Unlikely To Make Another Splash In Free Agency Attorneys Seek Interim Trustee For CSN Houston Minding My Business With Lon Rosen Marvin Miller Again Falls Short of HOF Vote MLB Attorneys: Selig Previously Denied A's Move Mariners GM Zduriencik Fires BacK
ARLINGTON HOPES ALL-STAR GAME ESTABLISHES IDENTITY FOR CITY
Published June 13, 1995
Mayor Richard Greene and other local officials of Arlington, TX, are aiming to use MLB's 66th All-Star Game to create an image for the city, according to Christopher Ave in the FORT WORTH STAR-TELEGRAM. Greene: "We want to use the All-Star event as an opportunity to firmly establish ourselves as an All-Star-caliber city." Officials from Pittsburgh, site of last year's All-Star Game, say the game will help Arlington achieve its goals. Eric Wright, VP of Joyce Julius & Associates, a MI-based sports- marketing research firm, said Arlington will gain exposure that will translate into "significant" ad time: "If Arlington is mentioned 15 times and there's graphics up for 35 or 40 seconds or so at the start of the ballgame, and here and there for a total of four or five minutes, that a tremendous amount of value" (FT. WORTH STAR-TELEGRAM, 6/10).