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ARLINGTON HOPES ALL-STAR GAME ESTABLISHES IDENTITY FOR CITY
Published June 13, 1995
Mayor Richard Greene and other local officials of Arlington, TX, are aiming to use MLB's 66th All-Star Game to create an image for the city, according to Christopher Ave in the FORT WORTH STAR-TELEGRAM. Greene: "We want to use the All-Star event as an opportunity to firmly establish ourselves as an All-Star-caliber city." Officials from Pittsburgh, site of last year's All-Star Game, say the game will help Arlington achieve its goals. Eric Wright, VP of Joyce Julius & Associates, a MI-based sports- marketing research firm, said Arlington will gain exposure that will translate into "significant" ad time: "If Arlington is mentioned 15 times and there's graphics up for 35 or 40 seconds or so at the start of the ballgame, and here and there for a total of four or five minutes, that a tremendous amount of value" (FT. WORTH STAR-TELEGRAM, 6/10).