SBD/1/Sports Media


     Turner Sports President Harvey Schiller and Exec Producer
Mike Pearl have turned their attention to TNT's NFL coverage, and
"change is in the air," according to Prentis Rogers of the
ATLANTA CONSTITUTION.  The half-hour pregame show for TNT's
Sunday night games -- formerly known as "The Stadium Show" --
will move to an hour and compete with ESPN's "NFL PrimeTime."  In
addition, analysts Bob Neal and Lawrence Taylor won't be
returning, with other possible changes in the lineup.  Prentis
reports, "Obviously these are nervous times for all of those
involved in TNT's coverage because evaluations are being made
across the board."  TNT will also debut the continuous
clock/score graphic (ATLANTA CONSTITUTION, 6/1).  The NFL has
shifted the start of late Sunday afternoon games from 4:01 to
4:05pm EDT to "allow more viewers to catch the end of 1pm games
that run long" (Barry Jackson, MIAMI HERALD, 5/31).
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