SBD/1/Sports Media

SURFING THE WEB: NHL AND ESPN ANNOUNCE HYPERLINK DEAL

     The NHL and ESPN yesterday announced a cooperative and joint
Internet marketing effort linking the NHL World Wide Web site
with ESPNET's SportsZone web site.  Internet users accessing the
NHL's web site will see an icon of ESPNET's SportsZone offering a
hyperlink to that site.  Also, when users access ESPNET's
SportsZone, an icon for the NHL will provide a hyperlink to the
NHL's web site.  NHL address:  http://www.nhl.com.  ESPNET:
http://ESPNET.SportsZone.com (NHL).  ESPNET GM Tom Hagopian:
"This is the first step in working together online with one of
our franchise partners."  NHL Senior VP & COO Rick Dudley:  "It
is the best of bith worlds for an Internet user skating on the
web" (ESPN).  However, In Toronto, William Houston reviews the
NHL's new site and calls it "pretty ordinary."  The Photo of the
Day was of Grant Fuhr in goal for Buffalo.  Fuhr was traded to
L.A. in February (Toronto GLOBE & MAIL, 6/1).
     RAVES FOR SPORTSZONE:  In this morning's WALL STREET
JOURNAL, Walter Mossberg of the "Personal Technology" column
rates ESPN's SportsZone Web site as not only one of the best Web
sites, but also the best on-line sports resource .  Mossberg
believes SportsZone "could evolve into something that will top
most newspaper sports sections in writing, graphics, timeliness
and depth" (WALL STREET JOURNAL, 6/1).
     SPORTSLINE USA SET TO LAUNCH:  SportsLine USA Inc., an
online service "dedicated to sports information, entertainment
and merchandise," is set to officially launch on the Internet on
June 1, according to SportsLine President and Founder Michael
Levy.  SportsLine's address is http:// www.sportsline.com.
During the kick off, SportsLine will award one registered user
per day a football autographed by Joe Namath (a spokesperson and
shareholder in the company) from June 1 until the end of August.
The service will be available at no cost until late August, when
"a modest fee for access" will be charged (SportsLine USA Inc.).
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ESPN, NHL, Media, Walt Disney

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