CSN Mid-Atlantic, Ravens Not Renewing Deal Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors Media Notes Schefter Steps Down From Pac Pro Football Role MLBAM, NBC Reach Streaming Deal Van Pelt, King Discuss Evolution Of "SportsCenter" 76ers Rising In Merch Sales, Home Attendance ESPN Tops December ComScore Rankings Alibaba, IOC Reach 12-Year TOP Sponsorship
Published June 1, 1995
Richard Pound, head of the IOC's broadcasting group, hears the bids from CBC and CTV today for the Canadian TV rights to the '98 Nagano Games. The competition between the two networks "has become the most bitter battle for Canadian telecast rights to any sports event" (Ken McKee, TORONTO STAR, 6/1)....NBC's Marv Albert sits in for Rudy Martzke in writing USA TODAY's "TV Sports" column this morning. Some highlights: "The general public's interest in ratings is down 17%. ... ABC didn't catch it, but Arie Luyendyk drove the entire Indianapolis 500 with his left turn signal on" (USA TODAY, 6/1)....In Orlando, columnist Larry Guest takes on the NBA for the late start to the prime-time playoff games on NBC. Guest writes, "Alas, the NBA seems willing to let network brass sell out the game to the ratings gods like baseball did. ... Will [the younger] generation sleep through the NBA's showcase?" (ORLANDO SENTINEL, 6/1)....U.S. West has put on hold plans to develop an interactive network by 1996 (WALL STREET JOURNAL, 6/1)....Seagram's intends to retain its 15% stake in Time Warner "for the time being" (FINANCIAL TIMES, 6/1)....According to preliminary sweeps numbers from Nielsen, basic cable showed an aggregate 15.8/26, up 17.9% from May '94. The four networks showed a 40.5/68, down 5.2%. TNT, CNBC, Nickelodeon/Nick at Nite, CNN, Lifetime and Discovery all showed increases over '94, while ESPN, Family Channel, MTV and WGN all dropped (ELECTRONIC MEDIA, 5/29 issue)....MTV and NBA Entertainment will celebrate the '94-95 playoffs and regular season with "MTV's Slam n' Jam Wrap-Up" to air June 3 (NBA).