ABC FORMS ALLIANCE WITH GAME MAKER TO DEVELOP SPORTS TITLES
Published June 1, 1995
Capital Cities/ABC and Spectrum HoloByte will develop a new company "to create and sell sport-oriented video games," according to this morning's Baltimore SUN. The as-yet-unnamed company will be located in Hunt Valley, MD. Spectrum, owner of MicroPose Inc., is the maker of some of the "top-selling strategy and flight-simulation games," but has not had success breaking into the sports game market. Analysts figure that sports comprise 10% of the video game market. Cap Cities/ABC and Spectrum will each own half of the company, with ABC providing the brand name, access to titles such as "Monday Night Football," and the voice and video of some of its sports commentators. Although MicroPose once specialized in PC-only games, the new company will make games for Sony, Sega and Nintendo machines, as well as PCs (Kim Clark, Baltimore SUN, 6/1).