SBD/1/Sports Media

ABC FORMS ALLIANCE WITH GAME MAKER TO DEVELOP SPORTS TITLES

      Capital Cities/ABC and Spectrum HoloByte will develop a new
company "to create and sell sport-oriented video games,"
according to this morning's Baltimore SUN.  The as-yet-unnamed
company will be located in Hunt Valley, MD.  Spectrum, owner of
MicroPose Inc., is the maker of some of the "top-selling strategy
and flight-simulation games," but has not had success breaking
into the sports game market.  Analysts figure that sports
comprise 10% of the video game market.  Cap Cities/ABC and
Spectrum will each own half of the company, with ABC providing
the brand name, access to titles such as "Monday Night Football,"
and the voice and video of some of its sports commentators.
Although MicroPose once specialized in PC-only games, the new
company will make games for Sony, Sega and Nintendo machines, as
well as PCs (Kim Clark, Baltimore SUN, 6/1).
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