SBD/1/Sponsorships Advertising Marketing

THE CFL RUNS ON BULOVA TIME

     The CFL announced that Bulova Watch Company will be
partnering with the league as the new title sponsor of the CFL
Player of the Week Program for the '95 season.  Each player
selected will be presented a Bulova watch with the CFL helmet
logo.  The presentations will be made on the field during the
award winners' next home game (CFL).
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