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SBD/1/Sponsorships Advertising Marketing
THE CFL RUNS ON BULOVA TIME
Published June 1, 1995
The CFL announced that Bulova Watch Company will be partnering with the league as the new title sponsor of the CFL Player of the Week Program for the '95 season. Each player selected will be presented a Bulova watch with the CFL helmet logo. The presentations will be made on the field during the award winners' next home game (CFL).