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SBD/1/Sponsorships Advertising Marketing
SUNKIST OPTS OUT OF TRACK MEET SPONSORSHIP IN L.A.
Published June 1, 1995
Sunkist Growers will not renew their title sponsorship of the Sunkist Invitational Track Meet at the L.A. Sports Arena in February '96. Sunkist Marketing Dir Gene Sass said the decision "was a difficult one to make as Sunkist has enjoyed its sponsorship and participation of the event for the past 26 years." But Sass said "due to a change in marketing strategies and the resulting redirection of financial resources, it was determined the withdrawal of sponsorship was necessary at this time." Track Meet Chair Al Franken said he would immediately contact other potential sponsors for the '96 meet, set for February 17 (Sunkist).