SBD/1/Sponsorships Advertising Marketing

SUNKIST OPTS OUT OF TRACK MEET SPONSORSHIP IN L.A.

     Sunkist Growers will not renew their title sponsorship of
the Sunkist Invitational Track Meet at the L.A. Sports Arena in
February '96.  Sunkist Marketing Dir Gene Sass said the decision
"was a difficult one to make as Sunkist has enjoyed its
sponsorship and participation of the event for the past 26
years."  But Sass said "due to a change in marketing strategies
and the resulting redirection of financial resources, it was
determined the withdrawal of sponsorship was necessary at this
time."  Track Meet Chair Al Franken said he would immediately
contact other potential sponsors for the '96 meet, set for
February 17 (Sunkist).
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