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SBD/1/Sponsorships Advertising Marketing
NIKE AND THE RAPTORS JOIN TO PROMOTE COMMUNITY PROGRAMS FUND
Published June 1, 1995
Nike and the Raptors yesterday announced a five-year sponsorship agreement highlighted by the establishment of a five- year $1.5M fund committed to community programs and facilities. The venture aims to ensure that basketball and other forms of recreational sports are available to the people in Ontario. The fund will begin with the announcement of a $50,000 contribution to resurface a city basketball court to be completed by the fall (Raptors).