USSA Signs Deal With Lagunitas To Replace A-B Music Festival Helping Tix Sales For MIS Cup Race A-B Selects WME-IMG For Experiential Marketing A-B Extends Deals With U.S. Soccer, El Tri Mike Sundet Leaving A-B For Momentum A-B Super Bowl Push Looks To Social Media Bud Light Rolls Out Broncos-Themed Ad Bud Sticking With Clydesdales For Super Bowl Bud Light Announces Super Bowl Hospitality Plans Sprint, A-B Create Interactive Beer Tap Handles
SBD/1/Sponsorships Advertising Marketing
Published June 1, 1995
Goodyear ran a full page ad in today's USA TODAY commemorating their tires' 24th straight win at the Indy 500 (USA TODAY, 6/1)....Izzy, the mascot for the '96 Games, will soon be available on toy shelves. L.A. based Equity Marketing, Inc., said it has signed a licensing deal to design, manufacture, and distribute characters of Izzy to mass-market retailers (USA TODAY, 6/1)....United Airlines and Air Canada announced they will jointly market flights between several cities in the U.S. and Canada (WALL STREET JOURNAL, 6/1)....Tickemaster's recent closing of 22 outlets around New York City is examined in today's N.Y. TIMES. Those outlets, along with 11 that were refused license renewals, were suspected of diverting or mishandling tickets (N.Y. TIMES, 6/1)....Anheuser-Busch today introduces ZiegenBock Amber beer in TX -- the "latest entry" in the "rapidly expanding and increasingly popular so-called craft brew segment" (FT. WORTH STAR-TELEGRAM, 6/1)....Attention Hoosier and Bobby Knight fans: For $25 you can have a small section of Assembly Hall at IU in Bloomington. The school is covering the costs of a $600,000 renovation by selling the old floor (DETROIT FREE PRESS, 6/1)....The new Softspikes Golf Shoes, with ridges similar to the trend of a tire, are profiled by Bob Robinson of the Portland OREGONIAN. The shoes are priced between $5-$6 a set and last about 40 to 50 rounds of golf. The shoes "are gaining a foothold," although reaction has been mixed (Portland OREGONIAN, 5/31)....In Vermont, Killington Ski Area is seeking a title sponsor to support its snowboard program for the '95-96 winter season. The cost is $150,000 with on-hill signage and corporate presence at all events (AD AGE, 5/29).