SBD/1/Sponsorships Advertising Marketing


     Goodyear ran a full page ad in today's USA TODAY
commemorating their tires' 24th straight win at the Indy 500 (USA
TODAY, 6/1)....Izzy, the mascot for the '96 Games, will soon be
available on toy shelves.  L.A. based Equity Marketing, Inc.,
said it has signed a licensing deal to design, manufacture, and
distribute characters of Izzy to mass-market retailers (USA
TODAY, 6/1)....United Airlines and Air Canada announced they will
jointly market flights between several cities in the U.S. and
Canada (WALL STREET JOURNAL, 6/1)....Tickemaster's recent closing
of 22 outlets around New York City is examined in today's N.Y.
TIMES.  Those outlets, along with 11 that were refused license
renewals, were suspected of diverting or mishandling tickets
(N.Y. TIMES, 6/1)....Anheuser-Busch today introduces ZiegenBock
Amber beer in TX -- the "latest entry" in the "rapidly expanding
and increasingly popular so-called craft brew segment" (FT. WORTH
STAR-TELEGRAM, 6/1)....Attention Hoosier and Bobby Knight fans:
For $25 you can have a small section of Assembly Hall at IU in
Bloomington.  The school is covering the costs of a $600,000
renovation by selling the old floor (DETROIT FREE PRESS,
6/1)....The new Softspikes Golf Shoes, with ridges similar to the
trend of a tire, are profiled by Bob Robinson of the Portland
OREGONIAN.  The shoes are priced between $5-$6 a set and last
about 40 to 50 rounds of golf.  The shoes "are gaining a
foothold," although reaction has been mixed (Portland OREGONIAN,
5/31)....In Vermont, Killington Ski Area is seeking a title
sponsor to support its snowboard program for the '95-96 winter
season.  The cost is $150,000 with on-hill signage and corporate
presence at all events (AD AGE, 5/29).
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