SBD/1/Sponsorships Advertising Marketing

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  • COCA-COLA'S FRUITOPIA BRAND LEAVES CHIAT DAY FOR BURNETT

         Coca-Cola Co. announced yesterday that Leo Burnett Co.,
    Chicago, will become the worldwide agency for the Fruitopia brand
    of drinks.  The fruit-based refreshment account had previously
    been with Chait/Day, New York.  Afterward, Burnett announced that
    they will drop the 7-Up account they have handled for nearly ten
    years.  Coca-Cola spokesperson Bob Bertini also said that Cherry
    Coke, currently with Chiat/Day, will "change hands in the near
    future."  There had been speculation that Fruitopia would move
    since Chiat/Day's buyout by Omnicom, which owns companies that
    handle PepsiCo (AD AGE ONLINE, 6/1).  Fruitopia has billings
    estimated at $30M.  Coca-Cola's Bertini:  "Our recent discussions
    with Omnicom led us to believe they were uncomfortable with the
    situation so we decided to move advertising" (Stuart Elliot, N.Y.
    TIMES, 6/1).
    

    Print | Tags: Coca-Cola, PepsiCo
  • EARLY REPORTS OF NEW CAPS LOGO SHOWS "SNARLING" EAGLE

         Although the official unveiling of the Capitals' new logo is
    still three weeks away, the WASHINGTON POST had a grpahic of the
    new look this morning.  The logo "will be of a bald eagle, one
    that is snarling and streaking downward."  The eagle will have
    its claws outstretched with "Capitals" in capital letters below
    it.  The wing of the eagle will have five stars on them, "giving
    the appearance of an American flag."  Capitals VP/Communications
    Ed Quinlan, who was at the NHL's New York office to go over the
    uniform switch, declined to comment on the "still-to-be-
    finalized" logo.  The new colors have yet to be announced, but
    sources told the POST's Len Hochberg that the design includes a
    "coppery red," bright blue and white (WASHINGTON POST, 6/1).
    

    Print | Tags: NHL, Washington Capitals
  • MARKETPLACE ROUND-UP

         Goodyear ran a full page ad in today's USA TODAY
    commemorating their tires' 24th straight win at the Indy 500 (USA
    TODAY, 6/1)....Izzy, the mascot for the '96 Games, will soon be
    available on toy shelves.  L.A. based Equity Marketing, Inc.,
    said it has signed a licensing deal to design, manufacture, and
    distribute characters of Izzy to mass-market retailers (USA
    TODAY, 6/1)....United Airlines and Air Canada announced they will
    jointly market flights between several cities in the U.S. and
    Canada (WALL STREET JOURNAL, 6/1)....Tickemaster's recent closing
    of 22 outlets around New York City is examined in today's N.Y.
    TIMES.  Those outlets, along with 11 that were refused license
    renewals, were suspected of diverting or mishandling tickets
    (N.Y. TIMES, 6/1)....Anheuser-Busch today introduces ZiegenBock
    Amber beer in TX -- the "latest entry" in the "rapidly expanding
    and increasingly popular so-called craft brew segment" (FT. WORTH
    STAR-TELEGRAM, 6/1)....Attention Hoosier and Bobby Knight fans:
    For $25 you can have a small section of Assembly Hall at IU in
    Bloomington.  The school is covering the costs of a $600,000
    renovation by selling the old floor (DETROIT FREE PRESS,
    6/1)....The new Softspikes Golf Shoes, with ridges similar to the
    trend of a tire, are profiled by Bob Robinson of the Portland
    OREGONIAN.  The shoes are priced between $5-$6 a set and last
    about 40 to 50 rounds of golf.  The shoes "are gaining a
    foothold," although reaction has been mixed (Portland OREGONIAN,
    5/31)....In Vermont, Killington Ski Area is seeking a title
    sponsor to support its snowboard program for the '95-96 winter
    season.  The cost is $150,000 with on-hill signage and corporate
    presence at all events (AD AGE, 5/29).
    

    Print | Tags: Anheuser Busch
  • NIKE AND THE RAPTORS JOIN TO PROMOTE COMMUNITY PROGRAMS FUND

         Nike and the Raptors yesterday announced a five-year
    sponsorship agreement highlighted by the establishment of a five-
    year $1.5M fund committed to community programs and facilities.
    The venture aims to ensure that basketball and other forms of
    recreational sports are available to the people in Ontario.  The
    fund will begin with the announcement of a $50,000 contribution
    to resurface a city basketball court to be completed by the fall
    (Raptors).
    

    Print | Tags: Maple Leaf Sports and Entertainment, Nike, Toronto Raptors
  • REEBOK'S REVOLVING DOOR KEEPS SPINNING

         The resignation of one of Reebok's top executives yesterday
    led to a major management reorganization, according to Steff
    Gelston in this morning's BOSTON HERALD.  Roberto Muller, Chief
    Marketing Officer for the Reebok Brand Division, left the company
    citing personal reasons.  Mueller's duties have "been reassigned"
    to CEO Paul Fireman and CFO Paul Duncan.  Fireman will handle
    global marketing and development, while Duncan becomes Exec VP
    and COO for the Reebok division.  Kenneth Watchmaker, Exec
    VP/Finance, will take over Duncan's position.  Muller is the
    second "top official to leave the company in as many months,"
    following COO John Duerdan's April resignation.  The departures
    also follow a company decision to cut $60M from its operating
    budget after missing its 1stQ financial goals.  Reebok had
    planned to announce a cost-cutting plan on June 20, but the
    company has already laid off 150 workers, including 40-50 from
    its Avia unit, with cuts also looming at its Rockport subsidiary.
    But analysts say that Reebok is "more interested in consolidating
    overseas operations and trimming expenses than in a major layoff"
    (BOSTON HERALD, 6/1).
    

    Print | Tags: Reebok
  • SUNKIST OPTS OUT OF TRACK MEET SPONSORSHIP IN L.A.

         Sunkist Growers will not renew their title sponsorship of
    the Sunkist Invitational Track Meet at the L.A. Sports Arena in
    February '96.  Sunkist Marketing Dir Gene Sass said the decision
    "was a difficult one to make as Sunkist has enjoyed its
    sponsorship and participation of the event for the past 26
    years."  But Sass said "due to a change in marketing strategies
    and the resulting redirection of financial resources, it was
    determined the withdrawal of sponsorship was necessary at this
    time."  Track Meet Chair Al Franken said he would immediately
    contact other potential sponsors for the '96 meet, set for
    February 17 (Sunkist).
    

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  • THE CFL RUNS ON BULOVA TIME

         The CFL announced that Bulova Watch Company will be
    partnering with the league as the new title sponsor of the CFL
    Player of the Week Program for the '95 season.  Each player
    selected will be presented a Bulova watch with the CFL helmet
    logo.  The presentations will be made on the field during the
    award winners' next home game (CFL).
    

    Print | Tags: CFL
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