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OLYMPIC SPONSOR PROFILES: IBM TO MANAGE OLYMPIC INFORMATION
Published June 1, 1995
IBM has been involved in nearly every Winter and Summer Olympiad since first providing systems support for the 1960 Games in Squaw Valley. IBM recently signed an unprecedented agreement with the IOC designating themselves as worldwide information technology sponsor of the IOC and the Olympics, covering Lillehammer (1994), Atlanta (1996), Nagano (1998) and Sydney (2000). In addition, IBM has signed on with ACOP as a Centennial Olympic Games Partner. COMPANY:IBM Corporation STATUS: Top Worldwide Sponsor (IOC) & Centennial Olympic Games Partner (USOC, ACOG) CATEGORY: All information systems integration services EXCLUSIVITY: This category includes all information technology. As the worldwide information technology sponsor, IBM will provide computer systems, support, networking, application development, planning and services. IN-KIND IBM plans to assemble a combination of info SERVICES: systems for the Games, making certain that complex technologies from different companies work together to support ACOG's needs. According to IBM Dir of Worldwide Olympic and Sports Operations Elizabeth Primrose-Smith, "We're the glue that holds everyone together." The IBM System/390 mainframe will center a network to be used by 150,000 athletes, coaches, officials, media, and others. Primary client/server applications will use IBM's OS/2 operating system and LAN technologies. Major applications: "Accreditation," to function in conjunction with Kodak to produce credentials for press and officials; "Results," to deliver real-time information to worldwide broadcasters; and "Info '96," a touch-screen application that will provide event results, news flashes, athlete biographies, and more. The System/390 will act as the server for data and query requirements on the "Accreditation" and "Results" applications. A subsidiary of IBM, Integrated Systems Solutions Corp., and a business partner of IBM, ProTix, Inc. are processing ticket requests for the Games, which are projected to reach all-time highs. ON SITE Primrose-Smith said IBM will use billboards, PRESENCE:airport signage, and signage on public transportation to make the IBM name visible. She said the company is still undecided about participating in ACOG's banner program. USE OF RINGS: IBM will not use the Olympic Rings on actual products, but may appear on stationary and printed materials. TV AD TIME:Primrose-Smith said only that they will have a "significant" advertising campaign. TOTAL BUDGET: Not available, but Primrose-Smith noted that most is spent on in-kind services. (Source: Elizabeth Primrose-Smith, IBM Dir of Worldwide Olympic and Sports Operations).