SBD/1/Olympics

OLYMPIC SPONSOR PROFILES: IBM TO MANAGE OLYMPIC INFORMATION

     IBM has been involved in nearly every Winter and Summer
Olympiad since first providing systems support for the 1960 Games
in Squaw Valley.  IBM recently signed an unprecedented agreement
with the IOC designating themselves as worldwide information
technology sponsor of the IOC and the Olympics, covering
Lillehammer (1994), Atlanta (1996), Nagano (1998) and Sydney
(2000).  In addition, IBM has signed on with ACOP as a Centennial
Olympic Games Partner.
COMPANY:IBM Corporation
STATUS:   Top Worldwide Sponsor (IOC) & Centennial Olympic Games
Partner (USOC, ACOG)
CATEGORY:      All information systems integration services
     EXCLUSIVITY:  This category includes all information
technology.  As the worldwide information technology sponsor, IBM
will provide computer systems, support, networking, application
development, planning and services.
     IN-KIND   IBM plans to assemble a combination of info
     SERVICES: systems for the Games, making certain that complex
technologies from different companies work together to support
ACOG's needs.  According to IBM Dir of Worldwide Olympic and
Sports Operations Elizabeth Primrose-Smith, "We're the glue that
holds everyone together."  The IBM System/390 mainframe will
center a network to be used by 150,000 athletes, coaches,
officials, media, and others.  Primary client/server applications
will use IBM's OS/2 operating system and LAN technologies.  Major
applications: "Accreditation," to function in conjunction with
Kodak to produce credentials for press and officials; "Results,"
to deliver real-time information to worldwide broadcasters; and
"Info '96," a touch-screen application that will provide event
results, news flashes, athlete biographies, and more.  The
System/390 will act as the server for data and query requirements
on the "Accreditation" and "Results" applications.  A subsidiary
of IBM, Integrated Systems Solutions Corp., and a business
partner of IBM, ProTix, Inc. are processing ticket requests for
the Games, which are projected to reach all-time highs.
     ON SITE        Primrose-Smith said IBM will use billboards,
     PRESENCE:airport signage, and signage on public
transportation to make the IBM name visible.  She said the
company is still undecided about participating in ACOG's banner
program.
USE OF RINGS: IBM will not use the Olympic Rings on actual
products, but may appear on stationary and printed materials.
TV AD TIME:Primrose-Smith said only that they will have a
"significant" advertising campaign.
TOTAL BUDGET: Not available, but Primrose-Smith noted that most
is spent on in-kind services.
(Source:  Elizabeth Primrose-Smith, IBM Dir of Worldwide Olympic
and Sports Operations).
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Related Topics:

Eastman Kodak, IBM, IOC, Olympics, USOC

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