SBD/1/Olympics

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  • OLYMPIC SPONSOR PROFILES: IBM TO MANAGE OLYMPIC INFORMATION

         IBM has been involved in nearly every Winter and Summer
    Olympiad since first providing systems support for the 1960 Games
    in Squaw Valley.  IBM recently signed an unprecedented agreement
    with the IOC designating themselves as worldwide information
    technology sponsor of the IOC and the Olympics, covering
    Lillehammer (1994), Atlanta (1996), Nagano (1998) and Sydney
    (2000).  In addition, IBM has signed on with ACOP as a Centennial
    Olympic Games Partner.
    COMPANY:IBM Corporation
    STATUS:   Top Worldwide Sponsor (IOC) & Centennial Olympic Games
    Partner (USOC, ACOG)
    CATEGORY:      All information systems integration services
         EXCLUSIVITY:  This category includes all information
    technology.  As the worldwide information technology sponsor, IBM
    will provide computer systems, support, networking, application
    development, planning and services.
         IN-KIND   IBM plans to assemble a combination of info
         SERVICES: systems for the Games, making certain that complex
    technologies from different companies work together to support
    ACOG's needs.  According to IBM Dir of Worldwide Olympic and
    Sports Operations Elizabeth Primrose-Smith, "We're the glue that
    holds everyone together."  The IBM System/390 mainframe will
    center a network to be used by 150,000 athletes, coaches,
    officials, media, and others.  Primary client/server applications
    will use IBM's OS/2 operating system and LAN technologies.  Major
    applications: "Accreditation," to function in conjunction with
    Kodak to produce credentials for press and officials; "Results,"
    to deliver real-time information to worldwide broadcasters; and
    "Info '96," a touch-screen application that will provide event
    results, news flashes, athlete biographies, and more.  The
    System/390 will act as the server for data and query requirements
    on the "Accreditation" and "Results" applications.  A subsidiary
    of IBM, Integrated Systems Solutions Corp., and a business
    partner of IBM, ProTix, Inc. are processing ticket requests for
    the Games, which are projected to reach all-time highs.
         ON SITE        Primrose-Smith said IBM will use billboards,
         PRESENCE:airport signage, and signage on public
    transportation to make the IBM name visible.  She said the
    company is still undecided about participating in ACOG's banner
    program.
    USE OF RINGS: IBM will not use the Olympic Rings on actual
    products, but may appear on stationary and printed materials.
    TV AD TIME:Primrose-Smith said only that they will have a
    "significant" advertising campaign.
    TOTAL BUDGET: Not available, but Primrose-Smith noted that most
    is spent on in-kind services.
    (Source:  Elizabeth Primrose-Smith, IBM Dir of Worldwide Olympic
    and Sports Operations).
    

    Print | Tags: Eastman Kodak, IBM, IOC, Olympics, USOC
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