SBD/9/Sports Media


     Speaking at a panel at the opening of the National Cable
Television Association in Dallas, Time Warner Chair Gerald Levin
said it is not Generation X, but Generation Y, which will "be the
big driver of the multitude of new media offerings cable
operators hope to offer in the next decade" (INSIDE MEDIA ONLINE,
5/9).  Levin also hinted at possible alliances with long-distance
carriers and criticized Washington and Wall Street for doubting
cable's potential for success in the telephone business (VARIETY,
5/9).  But most of the talk at Cable 95 was on the cable
industry's emergence in the online world -- with demonstrations
of new technology to allow consumers to log on to online services
through their cable wire and enjoy much faster transmissions of
data,images and video.  In Washington, Elizabeth Corcoran writes,
"The new technology could threaten the telephone companies"
(WASHINGTON POST, 5/9).  In New York, Mark Landler writes, "Cable
wants to be your pathway to cyberspace" (N.Y. TIMES, 5/9).
Manufacturers such as Zenith, AT&T, Hewlett-Packard and
Scientific Atlanta believe hundreds of thousands of PC owners
will have cable modems by the end of 1996 (David Lieberman, USA
TODAY, 5/9).
     TURNER TURNS NICE PROFIT:  Coverage of the O.J. Simpson
trial is credited with Turner Broadcasting's strong 1stQ
earnings.  The company reported a profit of $22M for the period
ended March 31, up from a loss of $14M for the same period in
'94.  Sales "were up dramatically" -- to $710M, from $567 in the
1stQ of '94.  A doubling of viewership for CNN was "a significant
factor," according to Turner spokesperson Kitsie Riggall (Bill
Husted, ATLANTA CONSTITUTION, 5/9).  Numerous reports this
morning have TBS in discussions with King World Productions on a
possible buyout.  The HOLLYWOOD REPORTER noted that gaining
control of King World -- distributor of such syndicated
programming as "Oprah" and "Wheel of Fortune" -- would give Ted
Turner $500M in cash for a possible run at CBS (Geraldine
Fabrikant, N.Y. TIMES, 5/9).  However, a WALL STREET JOURNAL
profile of Turner Broadcasting sees the company changing its
focus "from splashy mergers and acquisitions to current
operations" (Anita Sharpe, WALL STREET JOURNAL, 5/9).
     CBS, GROUP W MERGER?  There is continued speculation on a
"marriage" between CBS and Westinghouse's Group W, according to
the latest ELECTRONIC MEDIA.  While the two soon will launch a
joint sales effort, some are skeptical that Westinghouse has the
ability to raise the $4-5B needed to buy CBS (Diane Mermigas,
     MORE INTERACTIVITY:  GTE and Cablevision are partnering to
launch GTE's interactive TV network -- mainStreet -- to 300
Cablevision homes on Long Island.  According to DAILY VARIETY,
the venture "marks the first time that two-way cable will be used
in such a test" (VARIETY, 5/9 issue).
     COX STOCK SALE:  Cox Communications plans to sell 10 million
Class A common shares in an effort to "raise money to upgrade its
cable systems."  The funds would also allow Cox to offer
customers new services, such as telephone communications
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