SBD/9/Sponsorships Advertising Marketing

TOPPS DOESN'T TAKE THE WEAKENED CARD MARKET LYING DOWN

     NEW TOPPS ISSUE: Following the release of T-MB Basketball
cards yesterday, Topps has announced it will follow that up with
the release of T-MB Baseball cards, scheduled for shipment on
July 3.  T-MB is the first-ever double-sided embossed card.  Each
pack will include five T-MB cards plus one Golden Idols parallel
card.  The Golden Idols parallel cards feature a gold-foil border
(Topps).
     BAZOOKA JOE IS BACK:  Scheduled for release June 12, Topps
has announced a "return to the good old days" with the
introduction of Topps Bazooka Major League Baseball Bubble Gum
Cards.  Each pack will contain five baseball cards, one info card
and a piece of Bazooka Joe bubble gum and retail for 50 cents
(Topps).
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