SBD/9/Sponsorships Advertising Marketing

NHL TO PUT ITS BEST SCENT FORWARD IN SPONSORSHIP BY MENNEN

     The NHL signed Colgate-Palmolive's Mennen Speed-Stick to a
one-year deal as the "official deodorant sponsor" of the league.
The deal, which includes a Fox media buy that is "still in
negotiation," runs through the '96 Stanley Cup, according to
BRANDWEEK's Terry Lefton.  Colgate-Palmolive will use the
sponsorship for NHL-themed free standing inserts to be made
available starting in the fall, possibly with a sweepstakes.
Colgate-Palmolive will also receive title sponsorship of the
tentatively titled "Mennen Speed Shot" at the All-Star skills
competition.  Lefton also reports Colgate-Palmolive will get a
"yet-to-be-specified slot in the fanfest" for the '96 All-Star
Game in Boston (BRANDWEEK, 5/8 issue).
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News Corp./Fox, NHL

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