Hope Solo Re-Emerges In Nike Marketing UGA's New Nike Deal Worth $40.8M Adidas, Nike Bid On Michigan Apparel Deal Obama To Speak On Trade At Nike HQ Wake Forest Unveils Nike-Designed Football Uniforms Adidas' Net Profits Rise In Q1 49ers Go With Black For New Alternate Uniform U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Companies Vie For Hockey World Cup Jerseys
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SBD/9/Sponsorships Advertising Marketing
Published May 9, 1995
Heineken, sponsor of U.S. Open tennis, will begin a "Serve Up A Winner" mail-in sweepstakes offering a grand prize trip for two to New York for the tournament with $1,000 in spending money. Other prizes include a trip for two to tennis camp, tennis lessons, rackets, and shirts (BRANDWEEK, 5/8 issue)....Both Russian and American officials will be present at a press conference this morning to introduce the "Peace Missile" driver and putter, new golf clubs that are made with Russian nuclear missile materials (Peace Missile)....The failed merger between Ryka and L.A. Gear is chronicled in detail in this week's BUSINESS WEEK. L.A. Gear President William Benford said Ryka "was continuing to deteriorate as we went through negotiations" (BUSINESS WEEK, 5/15 issue)....Reebok is suing former employee Mark Bossardet for $2M in U.S. District Court for "breach of duty." Bossardet, who had handled Reebok's endorsers, was hired by Nike, and in turn signed German runner Uta Pippig. At the time, Reebok believed to have had a deal with Pippig, although nothing was signed (USA TODAY, 5/8)....Bose was signed as official sound system supplier to Dennis Conner's America's Cup boat (Bose)....NEWSDAY's Barbara Walder criticizes the women's tennis "Legends Tour" for selling sponsorship rights to Virginia Slims (NEWSDAY, 5/7)....The Grizzlies will run a three-week "Be the Bear" tour in 11 communities in British Columbia and Alberta as they search for a mascot for their debut season (Grizzlies).