Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe RBC Doesn't Renew Deal With Jason Day Nike Debuts LeBron 14 Sneakers On Christmas Day Nike Beats Analysts' Q2 Expectations Nike's Stock Posts Underwhelming Yearly Results Social Studies: Dos Equis' Ryan Thompson Nike Unveils New Marathon Project Michael Jordan Claims Big Legal Win In China Reebok Confirms Move Of HQ To Boston
SBD/9/Sponsorships Advertising Marketing
Published May 9, 1995
Heineken, sponsor of U.S. Open tennis, will begin a "Serve Up A Winner" mail-in sweepstakes offering a grand prize trip for two to New York for the tournament with $1,000 in spending money. Other prizes include a trip for two to tennis camp, tennis lessons, rackets, and shirts (BRANDWEEK, 5/8 issue)....Both Russian and American officials will be present at a press conference this morning to introduce the "Peace Missile" driver and putter, new golf clubs that are made with Russian nuclear missile materials (Peace Missile)....The failed merger between Ryka and L.A. Gear is chronicled in detail in this week's BUSINESS WEEK. L.A. Gear President William Benford said Ryka "was continuing to deteriorate as we went through negotiations" (BUSINESS WEEK, 5/15 issue)....Reebok is suing former employee Mark Bossardet for $2M in U.S. District Court for "breach of duty." Bossardet, who had handled Reebok's endorsers, was hired by Nike, and in turn signed German runner Uta Pippig. At the time, Reebok believed to have had a deal with Pippig, although nothing was signed (USA TODAY, 5/8)....Bose was signed as official sound system supplier to Dennis Conner's America's Cup boat (Bose)....NEWSDAY's Barbara Walder criticizes the women's tennis "Legends Tour" for selling sponsorship rights to Virginia Slims (NEWSDAY, 5/7)....The Grizzlies will run a three-week "Be the Bear" tour in 11 communities in British Columbia and Alberta as they search for a mascot for their debut season (Grizzlies).