SBD/9/Sponsorships Advertising Marketing


     Heineken, sponsor of U.S. Open tennis, will begin a "Serve
Up A Winner" mail-in sweepstakes offering a grand prize trip for
two to New York for the tournament with $1,000 in spending money.
Other prizes include a trip for two to tennis camp, tennis
lessons, rackets, and shirts (BRANDWEEK, 5/8 issue)....Both
Russian and American officials will be present at a press
conference this morning to introduce the "Peace Missile" driver
and putter, new golf clubs that are made with Russian nuclear
missile materials (Peace Missile)....The failed merger between
Ryka and L.A. Gear is chronicled in detail in this week's
BUSINESS WEEK. L.A. Gear President William Benford said Ryka "was
continuing to deteriorate as we went through negotiations"
(BUSINESS WEEK, 5/15 issue)....Reebok is suing former employee
Mark Bossardet for $2M in U.S. District Court for "breach of
duty."  Bossardet, who had handled Reebok's endorsers, was hired
by Nike, and in turn signed German runner Uta Pippig.  At the
time, Reebok believed to have had a deal with Pippig, although
nothing was signed (USA TODAY, 5/8)....Bose was signed as
official sound system supplier to Dennis Conner's America's Cup
boat (Bose)....NEWSDAY's Barbara Walder criticizes the women's
tennis "Legends Tour" for selling sponsorship rights to Virginia
Slims (NEWSDAY, 5/7)....The Grizzlies will run a three-week "Be
the Bear" tour in 11 communities in British Columbia and Alberta
as they search for a mascot for their debut season (Grizzlies).
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Related Topics:

Heineken, Nike, Reebok

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