SBD/9/Sponsorships Advertising Marketing

ESPN TO INTRODUCE MASTERCARD; A DREAM FOR SPORTS CONSUMERS?

     ESPN Enterprises and MBNA America will introduce the ESPN
MasterCard.  According to ESPN, card holders will be rewarded
with exclusive access and discounts on sports vacations, events,
instructional sports camps, private parties with athletes, and
ESPN merchandise.  ESPN MasterCard holders will also qualify for
special VIP opportunities to attend "Dream Week" and "Dream
Weekend" sports vacations at major sporting events.  These events
will be held in conjunction with Dream Week, Inc., which handle
sports fantasy vacations.  Customers will also be able to
accumulate points through purchases to be redeemed for discounts
on other sports products (ESPN).
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