Comscore Rankings See ESPN Post Largest Margin ESPN Returns To Top Of ComScore Rankings Broussard Latest ESPN Personality Leaving For FS1 ESPN's "College GameDay" Teams With Snapchat Hill, Smith Ready For "SportsCenter" Profile Bump Hill, Smith To Co-Anchor "SportsCenter" ESPN Earns Strong 5.8 Rating For NL Wild Card John Kruk, ESPN Agree To Part Ways MLB Game Viewership Lower On ESPN ESPN Negotiates Out-Of-Home TV Deals
SBD/9/Sponsorships Advertising Marketing
ESPN TO INTRODUCE MASTERCARD; A DREAM FOR SPORTS CONSUMERS?
Published May 9, 1995
ESPN Enterprises and MBNA America will introduce the ESPN MasterCard. According to ESPN, card holders will be rewarded with exclusive access and discounts on sports vacations, events, instructional sports camps, private parties with athletes, and ESPN merchandise. ESPN MasterCard holders will also qualify for special VIP opportunities to attend "Dream Week" and "Dream Weekend" sports vacations at major sporting events. These events will be held in conjunction with Dream Week, Inc., which handle sports fantasy vacations. Customers will also be able to accumulate points through purchases to be redeemed for discounts on other sports products (ESPN).