SBD/9/Sponsorships Advertising Marketing

BREATHE RIGHT TO INITIATE NEW MARKETING CAMPAIGN/COLORS

     CNS, the MN-based company that manufacturers Breathe Right
nasal stripes, will break a new print campaign around the product
in July and expand distribution to sporting goods stores.  The
ads will take "a humorous tack," according to the current
BRANDWEEK, by showing people wearing Breathe Right with the
tagline, "Don't Laugh. It works."  The ads, created by MN-based
Sietsema Engel & Partners, will "run in general interest and
women's service books."  CNS VP of Marketing Paul Hodgdon said
their budget is "significantly larger" than the $1M spent last
year.  A separate campaign under development will run this fall
to "target athletic consumers" with Breathe Right's presence in
sporting goods stores and by introducing "conservatively" colored
stripes (Pam Weisz, BRANDWEEK, 5/8 issue).
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