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SBD/9/Sponsorships Advertising Marketing
BREATHE RIGHT TO INITIATE NEW MARKETING CAMPAIGN/COLORS
Published May 9, 1995
CNS, the MN-based company that manufacturers Breathe Right nasal stripes, will break a new print campaign around the product in July and expand distribution to sporting goods stores. The ads will take "a humorous tack," according to the current BRANDWEEK, by showing people wearing Breathe Right with the tagline, "Don't Laugh. It works." The ads, created by MN-based Sietsema Engel & Partners, will "run in general interest and women's service books." CNS VP of Marketing Paul Hodgdon said their budget is "significantly larger" than the $1M spent last year. A separate campaign under development will run this fall to "target athletic consumers" with Breathe Right's presence in sporting goods stores and by introducing "conservatively" colored stripes (Pam Weisz, BRANDWEEK, 5/8 issue).