SBD/5/Sports Media

NHL ON FOX HITS PLAYOFFS; HOW DID THEY STACK UP LAST WEEKEND

     Fox debuts its "NHL on Fox" playoff coverage this Sunday at
3pm EDT with the following games:  Dallas at Detroit; Vancouver
at St. Louis; Buffalo at Philadlephia; New Jersey at Boston
(NHL).  In Toronto, Ken McKee writes Fox's decision to bypass New
York and Chicago "seems surprising until you realize Michael
Jordan's Chicago Bulls and New York Knicks will be on screen in
NBA playoffs, will dominate the sports audience in both cities
and Fox ratings in Chicago have not been great" (TORONTO STAR,
5/5).  The NHL's 2.0 regular season rating represents an 18%
boost over ABC's 1.7 last year (Rudy Martzke, USA TODAY, 5/5).
     HEAD-TO-HEAD:  With the NBA and NHL playoffs set to go head-
to-head on Sunday, a review of last weekend's Nielsen ratings
finds that the NBA's Blazers-Suns (Game 2 of a triple-header) was
a clear winner, although the NHL won in four markets.  Overall,
the NHL received a 2.2 rating and a 5 share, while the NBA's Game
2 received a 6.8/17.  NOTE: Pittsburgh was included in overnights
for the NHL, but not for the NBA.  The Blazers-Suns was the lead-
in for Bulls-Hornets, which received a 30.0/50 in Chicago
(Nielsen/THE DAILY).  The NBA's opening weekend averaged a
6.4/18, the league's best opening weekend since '83 (NBC Sports).
The NHL's ratings last weekened were the highest of the season,
and the best showing for the league since NBC carried the All-
Star game in January '94 (Fox Sports).

                                                       
APRIL 2
APRIL 30

APRIL 30
NBA PLAYOFFS
MARKET
RAT/SHARE
GAME
RAT/SHARE
GAME
RATING/SHARE
NYC
3.1/ 7
NYR-PHI
3.9/ 8
NYR-PHI
6.8/14
L.A.
2.1/ 5
SJS-ANA
2.6/ 6
ANA-LAK
8.1/21
Chicago
3.9/10
CHI-DAL
2.8/ 5
CHI-DET
14.8/29
Phila.
4.5/ 9
NYR-PHI
6.9/13
NYR-PHI
5.4/10
Boston
5.1/13
BOS-WAS
5.8/14
PIT-BOS
3.8/ 9
Wash.
2.8/ 6
BOS-WAS
3.9/ 8
WAS-FLA
8.9/18
Dallas
3.4/ 8
CHI-DAL
1.4/ 3
CHI-DET
6.7/15
Detroit
6.0/13
DET-SLB
8.1/17
CHI-DET
7.6/16
Tampa
2.8/ 7
FLA-TBL
1.6/ 4
NYR-PHI
5.3/12
Miami
1.4/ 3
FLA-TBL
1.3/ 3
WAS-FLA
6.4/15
St. Louis
5.7/18
DET-SLB
7.3/17
SLB-SJS
5.8/14
Hartford
.6/ 1
BOS-WAS
1.7/ 4
NYR-PHI
6.8/15
Pittsburgh
--
 
8.8/19
PIT-BOS
--
Minneap.
1.5/ 4
CHI-DAL
2.0/ 7
CHI-DET
3.3/12
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