CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
Published May 5, 1995
In Atlanta, Prentis Rogers writes that despite all the "splendid variety" of sports programming this weekend, "this will still be considered Derby weekend." However, the Kentucky Derby has not pulled down a double-digit rating since '90 (ATLANTA CONSTITUTION, 5/5)....In a "major setback" to Primestar Partners, a direct broadcast satellite service owned by cable operators, such as TCI and Time Warner, the FCC has "effectively denied the company access" the 18-inch satellite market. Its contractor, Advanced Communications, a technology company based in Arlington, VA, was turned down by the FCC for a second four-year extension to build, launch and initiate a high-powered digital-broadcast system. Primestar's service now is available only to consumers owning 36-inch dishes (WALL STREET JOURNAL, 5/5)....Sports Ilustrated has created a special Kentucky Derby Internet site that can be accessed via SI's Web site: http://www.pathfinder.com/si (SI)....On Sunday, "The CBS Sports Show" takes a "critical look" at one of pay-per-view's "violence- oriented, blood-dripping, kid-targeted big sellers -- the Ultimate Fighting Championships" (Phil Mushnick, N.Y. POST, 5/5)....In DC, WFTY and Abe Pollin's Bullets and Capitals have reached an agreement in principal for the station to carry 30 Bullets and Caps road games next season, all produced by HTS (WASHINGTON POST, 5/5).