SBD/5/Sports Media


     Four months after the debut of The Golf Channel, the BOSTON
GLOBE's Jack Craig writes that "almost no one can find it on the
tube.  Cable systems have failed to pick up the channel, which
proposed a reasonable price of $7 a month to households.  The
price may be too reasonable, leaving too little potential revenue
for cable operators to free up precious cable space."  However,
Golf Channel VP Tom Stein remains optimistic.  He contends a
target of 600,000 subscribers by January '96 is still within
reach and says that advertisers are happy.  Stein:  "We've had a
real stamp of approval from sponsors, even with limited viewers."
This group includes General Motors, Anheuser-Busch, Titleist,
PaineWebber and Callaway Golf (BOSTON GLOBE, 5/5).
     MORE SPORTS CABLE:  The Classic Sports Network goes on air
Saturday with a salute to Muhammad Ali.  While only a few cable
systems will carry the debut, CEO Brian Bedol says he's happy
"we're up and going."  The channel hopes to reach 5 million homes
by year's end and has deals with DirecTV and PrimeStar pending
(Larry Stewart, L.A. TIMES, 5/5).
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