Stars' Seguin Designs Snapbacks As Fashion Foray Stars' Exciting Brand Of Hockey Drawing Crowds Lexus Gets Dallas Arena's Platinum Level Name Stars Hire Strader As Play-By-Play Announcer Longtime Stars Announcer Strangis Leaving Team Stars' Gaglardi Purchases Team's AHL Affiliate Stars Sign New TV Deal With FS Southwest Sources: GM Relieved Stewart Sat Out Stars' Parent Company Purchasing AHL Affiliate Stars' Business Seeing Boost After Playoff Appearance
SBD/5/Sponsorships Advertising Marketing
AMERICA'S CUP SPONSORSHIP TAKES A SWITCH
Published May 5, 1995
An ad in this morning's USA TODAY by Lincoln Mercury "attempts to remind consumers" that it was Lincoln-Mercury -- not Cadillac -- that was sponsor of the boat Young America. Last week, Young America was taken over by Team Stars and Stripes leader Dennis Conner because of the potential for greater speed. The ad, with a Lincoln-Mercury flag flying on the sail, reads: "Best Wishes go to the America's Cup defenders. And so does our boat." As the Young America boat will be sailed by Team Stars and Stripes in the Cup final, Conner is bringing along "the sponsors from his slower boat," including Cadillac. Lincoln- Mercury has spent $1.5M to sponsor Young America, and had asked to share ad space with Cadillac, but was denied. Steve Gaut, a Cadillac spokesperson: "Sponsorships are not totally philanthropic. We don't want to dilute this sponsorship opportunity" (Bruce Horovitz, USA TODAY, 5/5).