SBD/4/Sports Media

RAMS BOOST RADIO FEES TO $700,000 MORE THAN L.A. DEAL

     The Rams will award their radio rights to KSD-AM in St.
Louis, according to this morning's ST. LOUIS POST-DISPATCH. It
will mark the first time that St. Louis "sports powerhouse" KMOX
will not be the main home of a major local team since obtaining
the rights to the Cardinals 40 years ago.  Marc Ganis, who has
been handling the negotiations for the Rams, "would not disclose
the winning bid."  But sources told the POST-DISPATCH it was at
least $3.1M annually, close to $700,000 more than the team
received last year in L.A. KMOX's final bid for the rights was
reportedly $2.4M.  KMOX GM Rod Zimmerman:  "We offered well above
the market value for them" (Caesar & Thomas, ST. LOUIS POST-
DISPATCH, 5/4).
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