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RAMS BOOST RADIO FEES TO $700,000 MORE THAN L.A. DEAL
Published May 4, 1995
The Rams will award their radio rights to KSD-AM in St. Louis, according to this morning's ST. LOUIS POST-DISPATCH. It will mark the first time that St. Louis "sports powerhouse" KMOX will not be the main home of a major local team since obtaining the rights to the Cardinals 40 years ago. Marc Ganis, who has been handling the negotiations for the Rams, "would not disclose the winning bid." But sources told the POST-DISPATCH it was at least $3.1M annually, close to $700,000 more than the team received last year in L.A. KMOX's final bid for the rights was reportedly $2.4M. KMOX GM Rod Zimmerman: "We offered well above the market value for them" (Caesar & Thomas, ST. LOUIS POST- DISPATCH, 5/4).