This week NBA's "Inside Stuff," will join Juwan Howard at
his graduation at Michigan.  Howard was hooked with a wireless
mike for the story (NBA Entertainment)....KNBR has assumed the
rights to the Spanish broadcasts of Giants baseball.  KNBR is
handling virtually all of the inventory sold for the Spanish
portion (KNBR).... Starwave's ESPNET Sportszone has "proven to be
an instant success, receiving more than 35,000 hits a day" (N.Y.
POST, 5/4)....USA TODAY is running excerpts of "MegaMedia
Shakeout" by Kevin Maney, wich details the growth of the TV
industry and the failed merger of Bell Atlantic and TCI, (USA
TODAY, 5/4).

     The Rams will award their radio rights to KSD-AM in St.
Louis, according to this morning's ST. LOUIS POST-DISPATCH. It
will mark the first time that St. Louis "sports powerhouse" KMOX
will not be the main home of a major local team since obtaining
the rights to the Cardinals 40 years ago.  Marc Ganis, who has
been handling the negotiations for the Rams, "would not disclose
the winning bid."  But sources told the POST-DISPATCH it was at
least $3.1M annually, close to $700,000 more than the team
received last year in L.A. KMOX's final bid for the rights was
reportedly $2.4M.  KMOX GM Rod Zimmerman:  "We offered well above
the market value for them" (Caesar & Thomas, ST. LOUIS POST-
DISPATCH, 5/4).

     TCI and William Randolph Hearst III will join together to
launch an on-line computer service via TV cable.  The company to
be unveiled tomorrow will be called at Home, and will have
"ambitious plans" to offer on-line services to its 11 million
cable customers starting early '96.  TCI will be majority owner
of the venture, partnering with Kleiner Perkins Caufield & Byers,
a Silicon Valley venture capital firm where Hearst is a partner.
TCI "expects for its cable hook-up to connect to a variety of on-
line services, such as America Online, Prodigy and CompuServe and
the Internet network."  The cost would range between $20-30 a
month for the service (Mark Robicahaux, WALL STREET JOURNAL,
5/4).  By connecting coaxial cable to TVs as well as PCs, at Home
hopes to provide access to the Internet at "speeds 100 times as
fast as those used now" (Peter Lewis, N.Y. TIMES, 5/4).