Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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This week NBA's "Inside Stuff," will join Juwan Howard at his graduation at Michigan. Howard was hooked with a wireless mike for the story (NBA Entertainment)....KNBR has assumed the rights to the Spanish broadcasts of Giants baseball. KNBR is handling virtually all of the inventory sold for the Spanish portion (KNBR).... Starwave's ESPNET Sportszone has "proven to be an instant success, receiving more than 35,000 hits a day" (N.Y. POST, 5/4)....USA TODAY is running excerpts of "MegaMedia Shakeout" by Kevin Maney, wich details the growth of the TV industry and the failed merger of Bell Atlantic and TCI, (USA TODAY, 5/4).
The Rams will award their radio rights to KSD-AM in St. Louis, according to this morning's ST. LOUIS POST-DISPATCH. It will mark the first time that St. Louis "sports powerhouse" KMOX will not be the main home of a major local team since obtaining the rights to the Cardinals 40 years ago. Marc Ganis, who has been handling the negotiations for the Rams, "would not disclose the winning bid." But sources told the POST-DISPATCH it was at least $3.1M annually, close to $700,000 more than the team received last year in L.A. KMOX's final bid for the rights was reportedly $2.4M. KMOX GM Rod Zimmerman: "We offered well above the market value for them" (Caesar & Thomas, ST. LOUIS POST- DISPATCH, 5/4).
TCI and William Randolph Hearst III will join together to launch an on-line computer service via TV cable. The company to be unveiled tomorrow will be called at Home, and will have "ambitious plans" to offer on-line services to its 11 million cable customers starting early '96. TCI will be majority owner of the venture, partnering with Kleiner Perkins Caufield & Byers, a Silicon Valley venture capital firm where Hearst is a partner. TCI "expects for its cable hook-up to connect to a variety of on- line services, such as America Online, Prodigy and CompuServe and the Internet network." The cost would range between $20-30 a month for the service (Mark Robicahaux, WALL STREET JOURNAL, 5/4). By connecting coaxial cable to TVs as well as PCs, at Home hopes to provide access to the Internet at "speeds 100 times as fast as those used now" (Peter Lewis, N.Y. TIMES, 5/4).