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WTA TOUR HIRES ITS FIRST- EVER VP OF MARKETING
Published May 4, 1995
The WTA has hired David Fechtman as the tour's first-ever VP of Marketing and Communications. The hiring comes as part of the Tour's worldwide expansion and will provide the "first opportunity to market women's tennis under the unified banner of the WTA Tour," according to WTA Tour CEO Anne Person-Worcester. Worcester told THE SPORTS BUSINESS DAILY that Fechtman's responsibilities will include the development of a comprehensive global marketing and communications plan that will include tour licencing, merchandising, endorsements, broadcast, publishing, public relations promotions and advertising. Worcester: "The new position is vitally important to all of our marketing plans." Worcester said the WTA's comprehensive plan will mark "a series of firsts": "In terms of women's tennis, we're launching the first-ever licensing and merchandising program, the first-ever centralized TV package and the first-ever tour-wide endorsement program" (THE DAILY). Fechtman's experience includes positions in marketing, broadcast and operations with World Cup '94, the ITF, ATP, the Grand Slam Cup and Hakuhodo Advertising (WTA TOUR).