SBD/4/Sponsorships Advertising Marketing


     PacifiCorp CEO Frederick Buckman was introduced Tuesday as
President of World Masters Games 1998 Inc., a new non-profit
company organizing the games, which will be held in Portland, OR.
In return for paying $500,000 to Masters Games organizers while
Portland was in competition with Durban, South Africa, to host
the Games, Nike received the rights to be name sponsor of the '98
Games.  Open to competitors 30 years old and up, the Masters
Games will enable Nike to reach an important demographic for the
company, according to Nike Int'l Marketing Dir Steve Miller.  The
package also gives Nike the option for name sponsorship of the
2002 Games.  Other significant backers for the event include
Portland law firm Stoel Rives Boley Jones & Grey and US West.
Even though the inaugural '86 World Masters Games in Toronto and
the '90 Games in Copenhagen were not financially successful,
organizers are optimistic about the '98 games and Nike's
involvement.  Portland Metropolitan Sports Authority Exec Dir
Craig Honeyman:  "We put together a very professional bid
package.  But the bottom line is, without Nike, we couldn't have
been competitive with Durban" (Jeff Manning, Portland OREGONIAN,
     KI-JANA'S NIKE KINGDOM?  Following his representation deal
with Nike Sports Management (see THE DAILY, 5/2), the NFL's No. 1
draft pick, Ki-Jana Carter, has signed a sponsorship deal with
Nike.  Although a marketing strategy is in the planning stages,
Nike spokesperson Tom Feuer said a TV campaign "has a good chance
of happening."  Feuer:  "It's unprecedented that a player just
drafted would even be talked about for a TV spot so soon. ...
There are just ideas going around, but we'd like to get across
that he's a high-quality person" (Geoff Hobson, CINCINNATI
     SIR CHARLES ON NIKE:  In the current issue of SPORT
magazine, Charles Barkley speaks on his relationship with Nike.
On the "role model" and P.L.A.Y. campaigns:  "I wanted to do
something about the drive-by shooting, and I wanted to do the
role model thing.  Nike just had the courage to do them."  Asked
if he thought Nike would help him if he were to enter politics:
"I think they would help me.  I'm not a slave to them ... I'd
want to be able to go back to them in the future and say, 'Hey,
listen, I'm trying to accomplish something here. Help me out"
(SPORT, 6/95).
Return to top

Related Topics:

NFL, Nike

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug