New NBA Baselines Rules Focus On Player Safety Charlotte Spending Big On TWC Arena Upgrades Raptors Detail Plans For Practice Facility Under Armour Makes Big Offer To Durant Raptors Need One More Vote For Practice Facility Ballmer Receives Warm Welcome In L.A. NBA Ends Ban On Fantasy Game Sponsorships Report: SI Used Ad Friendliness In Layoffs App Review: FanNation For iPhone N.Y. Times Profiles New NBPA Exec Dir
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SBD/4/Sponsorships Advertising Marketing
Published May 4, 1995
Boston Beer Co., which produces Samuel Adams beer, has chosen Weiden & Kennedy to provide creative work for their ad campaign (Portland OREGONIAN, 5/3)....Chevrolet will build on its America3 sponsorship as title sponsor of the Chevrolet Stadium Sailing National Finals in San Diego on May 13. The event, a miniature version of the America's Cup, has sixteen regional qualifiers competing for the top prize (Chevrolet)....14-year old Joel Lemmon will host Grant Hill during a visit to Finley Junior High School in Hungington, NY. Lemmon was a winner of the "SkyBox Visit My School Sweepstakes," a component of the NBA's Stay in School Program (NBA)....Bruce Herman, who writes the player notes forfor Topps baseball cards, is profiled in this morning's WASHINGTON POST. Herman: "We just would not write anything negative about a player. These cards are not supposed to be Sports Illustrated" (WASHINGTON POST, 5/4)....Miller Brewing has formed an alliance with Costa Rica's Cerveceria Americana SA to further its reach in to Latin America (WALL STREET JOURNAL, 5/4).