ESPN "Bad Boys" Doc Set For April 17 Leafs, Raptors Raise Season-Ticket Prices LeBron James Complains About Sleeved Jerseys Silver Dishes On NBA Growth, Tech, Culture Warriors Arena Site Still Undecided Raptors Unveil 20th Anniversary Logo Abdul-Jabbar Eyes Possible Role With Bucks Warriors, Giants Could Team Up On Arena Mark Cuban Spouts Off Against NCAA Silver Denies 76ers Tanking, Backs Rebuild
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SBD/4/Sponsorships Advertising Marketing
Published May 4, 1995
Boston Beer Co., which produces Samuel Adams beer, has chosen Weiden & Kennedy to provide creative work for their ad campaign (Portland OREGONIAN, 5/3)....Chevrolet will build on its America3 sponsorship as title sponsor of the Chevrolet Stadium Sailing National Finals in San Diego on May 13. The event, a miniature version of the America's Cup, has sixteen regional qualifiers competing for the top prize (Chevrolet)....14-year old Joel Lemmon will host Grant Hill during a visit to Finley Junior High School in Hungington, NY. Lemmon was a winner of the "SkyBox Visit My School Sweepstakes," a component of the NBA's Stay in School Program (NBA)....Bruce Herman, who writes the player notes forfor Topps baseball cards, is profiled in this morning's WASHINGTON POST. Herman: "We just would not write anything negative about a player. These cards are not supposed to be Sports Illustrated" (WASHINGTON POST, 5/4)....Miller Brewing has formed an alliance with Costa Rica's Cerveceria Americana SA to further its reach in to Latin America (WALL STREET JOURNAL, 5/4).