SBD/4/Sponsorships Advertising Marketing


     Boston Beer Co., which produces Samuel Adams beer, has
chosen Weiden & Kennedy to provide creative work for their ad
campaign (Portland OREGONIAN, 5/3)....Chevrolet will build on its
America3 sponsorship as title sponsor of the Chevrolet Stadium
Sailing National Finals in San Diego on May 13.  The event, a
miniature version of the America's Cup, has sixteen regional
qualifiers competing for the top prize (Chevrolet)....14-year old
Joel Lemmon will host Grant Hill during a visit to Finley Junior
High School in Hungington, NY.  Lemmon was a winner of the
"SkyBox Visit My School Sweepstakes," a component of the NBA's
Stay in School Program (NBA)....Bruce Herman, who writes the
player notes forfor Topps baseball cards, is profiled in this
morning's WASHINGTON POST.  Herman: "We just would not write
anything negative about a player.  These cards are not supposed
to be Sports Illustrated" (WASHINGTON POST, 5/4)....Miller
Brewing has formed an alliance with Costa Rica's Cerveceria
Americana SA to further its reach in to Latin America (WALL
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