NBA Kings Owners To Buy Arena Site Leiweke Seeks To Make Raptors Canada's Team Audience For NBA Conf. Semis Down Colangelo Staying With Raptors, Loses GM Title NBPA Meets With NHL, MLB Union Heads "30 For 30" To Feature Pistons' Bad Boys Bobcats Reportedly Begin Name Change Spurs-Grizzlies Game 1 Draws 3.9 Overnight NBA Franchise Notes Maloofs Agree To Deal With Sacto Group
Upcoming Conferences and Events
SBD/4/Sponsorships Advertising Marketing
Published May 4, 1995
Boston Beer Co., which produces Samuel Adams beer, has chosen Weiden & Kennedy to provide creative work for their ad campaign (Portland OREGONIAN, 5/3)....Chevrolet will build on its America3 sponsorship as title sponsor of the Chevrolet Stadium Sailing National Finals in San Diego on May 13. The event, a miniature version of the America's Cup, has sixteen regional qualifiers competing for the top prize (Chevrolet)....14-year old Joel Lemmon will host Grant Hill during a visit to Finley Junior High School in Hungington, NY. Lemmon was a winner of the "SkyBox Visit My School Sweepstakes," a component of the NBA's Stay in School Program (NBA)....Bruce Herman, who writes the player notes forfor Topps baseball cards, is profiled in this morning's WASHINGTON POST. Herman: "We just would not write anything negative about a player. These cards are not supposed to be Sports Illustrated" (WASHINGTON POST, 5/4)....Miller Brewing has formed an alliance with Costa Rica's Cerveceria Americana SA to further its reach in to Latin America (WALL STREET JOURNAL, 5/4).