SBD/4/Collegiate Sports

TOYOTA NAMED TITLE SPONSOR OF GATOR BOWL

     Toyota and the Gator Bowl Association have announced that
the auto maker will be the New Years Day Bowl's new title
sponsor.  The one-year deal carries with it three one-year
options, and NBC will broadcast the game for the next three
seasons (THE DAILY).  Toytota replaces Outback as title sponsor.
TBS carried the last Gator Bowl.  The '96 bowl will match the No.
2 picks from the ACC and Big East (Toyota Gator Bowl).  The
sponsorship is estimated at $1M (AP/PHILADELPHIA INQUIRER, 5/4).
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Related Topics:

Colleges, NBC, TBS/TNT, Time Warner, Toyota

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