Rio Rating Lowest Since Sydney In '00 NBC Wants Premium On "TNF" Ads Cal AD: Aussie Football Opener A "No Brainer" Hart's Retirement To Cost Tennessee $645,454 NFL Reportedly Nixes Tirico As "TNF" Option NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall Chattanooga AD The Favorite For Tennessee? Pitt Football Breaks Season-Ticket Sales Record NBC Hits 20-Year Low On Wednesday Night
TOYOTA NAMED TITLE SPONSOR OF GATOR BOWL
Published May 4, 1995
Toyota and the Gator Bowl Association have announced that the auto maker will be the New Years Day Bowl's new title sponsor. The one-year deal carries with it three one-year options, and NBC will broadcast the game for the next three seasons (THE DAILY). Toytota replaces Outback as title sponsor. TBS carried the last Gator Bowl. The '96 bowl will match the No. 2 picks from the ACC and Big East (Toyota Gator Bowl). The sponsorship is estimated at $1M (AP/PHILADELPHIA INQUIRER, 5/4).