Michigan Agrees To Cut Student Ticket Prices TBS, FS1 Scoring With MLB Playoffs NLRB's Northwestern Ruling Coming Soon UTSA Embraces Hispanic Marketing For Football USC Generates $100M In Revenue For First Time Bilas, Sehorn Disagree On Compensation Rachel Nichols' "Unguarded" Cancelled By CNN Mike Slive To Retire In '15 Sankey Seen As Favorite To Replace Slive Royals-O's Bumps TBS Overnights
Upcoming Conferences and Events
TOYOTA NAMED TITLE SPONSOR OF GATOR BOWL
Published May 4, 1995
Toyota and the Gator Bowl Association have announced that the auto maker will be the New Years Day Bowl's new title sponsor. The one-year deal carries with it three one-year options, and NBC will broadcast the game for the next three seasons (THE DAILY). Toytota replaces Outback as title sponsor. TBS carried the last Gator Bowl. The '96 bowl will match the No. 2 picks from the ACC and Big East (Toyota Gator Bowl). The sponsorship is estimated at $1M (AP/PHILADELPHIA INQUIRER, 5/4).