SBD/4/Collegiate Sports

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  • TOYOTA NAMED TITLE SPONSOR OF GATOR BOWL

         Toyota and the Gator Bowl Association have announced that
    the auto maker will be the New Years Day Bowl's new title
    sponsor.  The one-year deal carries with it three one-year
    options, and NBC will broadcast the game for the next three
    seasons (THE DAILY).  Toytota replaces Outback as title sponsor.
    TBS carried the last Gator Bowl.  The '96 bowl will match the No.
    2 picks from the ACC and Big East (Toyota Gator Bowl).  The
    sponsorship is estimated at $1M (AP/PHILADELPHIA INQUIRER, 5/4).
    

    Print | Tags: Colleges, NBC, TBS/TNT, Time Warner, Toyota
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