Orioles' Success Leads To Spike In Ticket Demand Pepsi Signs Serena Williams, Usain Bolt Report: Handful Of Suitors Chasing Nets Pacers RSN Ratings 35% Lower This Season O's, Red Sox Mull Exhibition Games In Cuba App Review: 120 Sports For iPhone SI Going Big With Swimsuit Issue Launch SI Unveils Swimsuit Issue Cover On "Fallon" Perry Enamors With Super Bowl Halftime Show Duquette Tells Fans His Focus Is On '15 Orioles
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SBD/31/Sponsorships Advertising Marketing
Published May 31, 1995
The Orioles, usually one of the toughest tickets in baseball, have taken out print ads in the Baltimore/DC area announcing game-night promotions and single game seats available for their upcoming 10-game homestand (Mult., 5/30)....Sales of Pacers merchandise in some areas of IN are up 30% since the playoffs began (Fort Wayne NEWS SENTINEL, 5/31)....Tommy Boy, the rap record label, has produced a new line of golf apparel. The Links Look "follows vogues in hip-hop fashion derived from such exurban pastimes as yachting, hockey and soccer" (SI, 6/6 issue)....Mountain Dew, the "phenomenon of the nonalcoholic beverage market," is profiled by Glenn Collins in the N.Y. TIMES. Dew currently ranks No. 6 in popularity, but "some PepsiCo executives predict privately Mountain Dew could unseat Diet Pepsi to break into the top five" (N.Y. TIMES, 5/30). Pepsi will announced plans today to test Smooth Moos Smoothies, a low-fat line of dairy shakes, throughout TX and in parts of OK. The drinks will be marketed to teenagers and sold in convenience stores (USA TODAY, 5/31)....Miller Brewing is talking to agencies about expanding its interactive marketing effort (N.Y. TIMES, 5/31)....The Nets reportedly will not change their name next season. There was talk of a name change to the "Swamp Dragons" (BOSTON HERALD, 5/28).