SBD/31/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The Orioles, usually one of the toughest tickets in
baseball, have taken out print ads in the Baltimore/DC area
announcing game-night promotions and single game seats available
for their upcoming 10-game homestand (Mult., 5/30)....Sales of
Pacers merchandise in some areas of IN are up 30% since the
playoffs began (Fort Wayne NEWS SENTINEL, 5/31)....Tommy Boy, the
rap record label, has produced a new line of golf apparel.  The
Links Look "follows vogues in hip-hop fashion derived from such
exurban pastimes as yachting, hockey and soccer" (SI, 6/6
issue)....Mountain Dew, the "phenomenon of the nonalcoholic
beverage market," is profiled by Glenn Collins in the N.Y. TIMES.
Dew currently ranks No. 6 in popularity, but "some PepsiCo
executives predict privately Mountain Dew could unseat Diet Pepsi
to break into the top five" (N.Y. TIMES, 5/30).  Pepsi will
announced plans today to test Smooth Moos Smoothies, a low-fat
line of dairy shakes, throughout TX and in parts of OK.  The
drinks will be marketed to teenagers and sold in convenience
stores (USA TODAY, 5/31)....Miller Brewing is talking to agencies
about expanding its interactive marketing effort (N.Y. TIMES,
5/31)....The Nets reportedly will not change their name next
season.  There was talk of a name change to the "Swamp Dragons"
(BOSTON HERALD, 5/28).
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