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SBD/31/Sponsorships Advertising Marketing
Published May 31, 1995
The Orioles, usually one of the toughest tickets in baseball, have taken out print ads in the Baltimore/DC area announcing game-night promotions and single game seats available for their upcoming 10-game homestand (Mult., 5/30)....Sales of Pacers merchandise in some areas of IN are up 30% since the playoffs began (Fort Wayne NEWS SENTINEL, 5/31)....Tommy Boy, the rap record label, has produced a new line of golf apparel. The Links Look "follows vogues in hip-hop fashion derived from such exurban pastimes as yachting, hockey and soccer" (SI, 6/6 issue)....Mountain Dew, the "phenomenon of the nonalcoholic beverage market," is profiled by Glenn Collins in the N.Y. TIMES. Dew currently ranks No. 6 in popularity, but "some PepsiCo executives predict privately Mountain Dew could unseat Diet Pepsi to break into the top five" (N.Y. TIMES, 5/30). Pepsi will announced plans today to test Smooth Moos Smoothies, a low-fat line of dairy shakes, throughout TX and in parts of OK. The drinks will be marketed to teenagers and sold in convenience stores (USA TODAY, 5/31)....Miller Brewing is talking to agencies about expanding its interactive marketing effort (N.Y. TIMES, 5/31)....The Nets reportedly will not change their name next season. There was talk of a name change to the "Swamp Dragons" (BOSTON HERALD, 5/28).